{"id":7445,"date":"2023-05-10T11:24:35","date_gmt":"2023-05-10T11:24:35","guid":{"rendered":"https:\/\/www.justinegrosset.com\/?page_id=7445"},"modified":"2025-09-02T07:16:32","modified_gmt":"2025-09-02T07:16:32","slug":"cecile-de-fleur","status":"publish","type":"page","link":"https:\/\/www.justinegrosset.com\/en\/cecile-de-fleur\/","title":{"rendered":"C\u00e9cile de Fleur"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"7445\" class=\"elementor elementor-7445\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d924acc elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3d924acc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73892cd5\" data-id=\"73892cd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-55cec0fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55cec0fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5f67c3a2\" data-id=\"5f67c3a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d502dc elementor-widget elementor-widget-heading\" data-id=\"6d502dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">C\u00e9cile de Fleur<br> Mindful couture<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0acc3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1d0acc3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76f0be8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76f0be8c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ae69b69\" data-id=\"7ae69b69\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4df9e25b elementor-widget elementor-widget-text-editor\" data-id=\"4df9e25b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>C\u00c9CILE DE FLEUR is an American bridal and couture brand founded in New York by Jennifer Reyes.<\/p><p>The label is dedicated to crafting wedding and occasion dresses artisanally and exclusively made to order, using eco-responsible premium materials. Peace silk (Ahimsa silk) and Calais lace come together to create gowns that sensually drape the female body.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-119e1ab2\" data-id=\"119e1ab2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-278f8b46 elementor-widget elementor-widget-spacer\" data-id=\"278f8b46\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-621daa43\" data-id=\"621daa43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5427faad elementor-widget elementor-widget-text-editor\" data-id=\"5427faad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"translation-block\">Seeking to highlight her fashion brand identity while clarifying her luxury positioning and eco-responsible values, Jennifer needed guidance to take a step back from her project and find the right words.<\/p><p><span style=\"font-size: 12pt;\">After drafting the content for her website herself, the fashion designer turned to me to refine her web pages and product descriptions. I was also delighted to create the press kit for her luxury brand, helping to enhance its visibility among the American press and potential business partners (distributors, bridal showrooms, etc.).<\/span><\/p><ul><li class=\"translation-block\">Insights on the brand's narrative identity and editorial tone<\/li><li><span style=\"font-size: 12pt;\"><b>About us pages - copywriting<\/b> (Our Brand, Meet the Founder)<\/span><\/li><li><span style=\"font-size: 12pt;\"><strong>Product category copywriting <\/strong>(Shop)<strong>product landing pages<\/strong><\/span><\/li><li><span style=\"font-size: 12pt;\"><b>Brand presentation press kit - copywriting &amp; layout \u00a0<br \/><\/b><b><br \/><\/b><b>Mission conducted entirely in English<\/b><\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39283164 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39283164\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-437a965b\" data-id=\"437a965b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-649a4671 elementor-widget elementor-widget-spacer\" data-id=\"649a4671\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45d610d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45d610d1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72ca9b7a\" data-id=\"72ca9b7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3636aa1d elementor-widget elementor-widget-heading\" data-id=\"3636aa1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Website Copywriting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9926ec elementor-widget elementor-widget-heading\" data-id=\"f9926ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product landing pages<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7488fbda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7488fbda\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-787aa442\" data-id=\"787aa442\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38870443 elementor-widget elementor-widget-text-editor\" data-id=\"38870443\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-style: normal; font-weight: 600;\">To showcase the brand\u2019s creations and enhance the performance of its e-shop, I crafted a category page for the boutique section, along with product pages and e-commerce descriptions for the wedding and occasion dresses of the sustainable uxury brand.\u00a0<\/p><p style=\"font-size: 16px; font-style: normal; font-weight: 600;\">As a luxury and fashion copywriter, I highlighted the use of premium materials such as peace silk and Calais lace, the artisanal craftsmanship, and the superior quality of the designs. Emphasizing the versatility of the creations, the precision of the cuts, and the elegant drape not only boosts orders but also elevates the customer experience.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af9449f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af9449f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3dcf152\" data-id=\"3dcf152\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-763384f elementor-widget elementor-widget-image\" data-id=\"763384f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1585\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-Fleur-projet-scaled.jpg\" class=\"attachment-full size-full wp-image-7472\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-Fleur-projet-scaled.jpg 2560w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-Fleur-projet-300x186.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-Fleur-projet-1024x634.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-Fleur-projet-768x476.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-Fleur-projet-1536x951.jpg 1536w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-Fleur-projet-2048x1268.jpg 2048w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-Fleur-projet-350x217.jpg 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34822a69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34822a69\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98102d\" data-id=\"98102d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-185f1eb0 elementor-widget elementor-widget-spacer\" data-id=\"185f1eb0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e2dff03 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e2dff03\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bd73971\" data-id=\"7bd73971\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e668518 elementor-widget elementor-widget-heading\" data-id=\"7e668518\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About page<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dadda7 elementor-widget elementor-widget-image\" data-id=\"4dadda7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"1310\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/A-Propos-Cecile-de-Fleur-2.jpg\" class=\"attachment-full size-full wp-image-7471 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/A-Propos-Cecile-de-Fleur-2.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/A-Propos-Cecile-de-Fleur-2-300x281.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/A-Propos-Cecile-de-Fleur-2-1024x958.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/A-Propos-Cecile-de-Fleur-2-768x719.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/A-Propos-Cecile-de-Fleur-2-350x328.jpg 350w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/1310;\" \/><noscript><img decoding=\"async\" width=\"1400\" height=\"1310\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/A-Propos-Cecile-de-Fleur-2.jpg\" class=\"attachment-full size-full wp-image-7471\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/A-Propos-Cecile-de-Fleur-2.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/A-Propos-Cecile-de-Fleur-2-300x281.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/A-Propos-Cecile-de-Fleur-2-1024x958.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/A-Propos-Cecile-de-Fleur-2-768x719.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/A-Propos-Cecile-de-Fleur-2-350x328.jpg 350w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-638715c0\" data-id=\"638715c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-45199be5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45199be5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e3f035b\" data-id=\"4e3f035b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c90d516 elementor-widget elementor-widget-text-editor\" data-id=\"6c90d516\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-style: normal; font-weight: 600;\">To highlight her personal story (personal branding) and the brand narrative closely tied to her entrepreneurial journey, Jennifer entrusted me with rewriting her About Us page and the section introducing her as the founder (Meet the Founder).<\/p><p style=\"font-size: 16px; font-style: normal; font-weight: 600;\">As a luxury copywriter, I ensured that the tone and brand lexicon retained the authenticity and boldness that define Jennifer's vibrant personality. I retraced the key moments of the journey that led her to establish a fashion brand catering to artists and brides-to-be.\n\nMy writing emphasized the brand\u2019s strong personality, soulful essence, and commitment to environmental consciousness. The story of C\u00c9CILE DE FLEUR is one of feminine transformation\u2014a storytelling approach showcased on the About Us page and brought to life in a more personal voice through the founder\u2019s narrative, crafted as though told by her own hand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f36e454\" data-id=\"7f36e454\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-607cdd7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"607cdd7b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61d82da\" data-id=\"61d82da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26f9450c elementor-widget elementor-widget-spacer\" data-id=\"26f9450c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6a1852 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3d6a1852\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.justinegrosset.com\/en\/my-services\/web-contents\/\" target=\"_blank\" cr=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Writing for your website: expert tips<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39859abe elementor-widget elementor-widget-spacer\" data-id=\"39859abe\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55e0d71f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55e0d71f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62852570\" data-id=\"62852570\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6526f17a elementor-widget elementor-widget-testimonial\" data-id=\"6526f17a\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Justine poured her heart and soul into this project and uncovered golden nuggets! She has a unique way of capturing the reader\u2019s attention. This is exactly how I wanted the words to sound\u2014like a melody. Justine breathed life into my story and my fashion brand, and I am deeply moved.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Jennifer<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Creator of C\u00c9CILE DE FLEUR<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4981e36c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4981e36c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cfab8b7\" data-id=\"6cfab8b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5826070c elementor-widget elementor-widget-spacer\" data-id=\"5826070c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2626f2d5 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2626f2d5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60559c28\" data-id=\"60559c28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7926a166 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7926a166\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-39614d1f\" data-id=\"39614d1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c0e2908\" data-id=\"c0e2908\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d070c67 elementor-widget elementor-widget-heading\" data-id=\"1d070c67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Press Kit (copywriting, layout)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d24165a elementor-widget elementor-widget-text-editor\" data-id=\"3d24165a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From defining the structure and drafting the content to revising and formatting the document in line with her visual identity, I delivered a polished reference tool for Jennifer, her internal team, and external partners. (This resulted in coverage in the American edition of Vogue.) A true introduction to her world, this press kit serves as a valuable asset, supporting the brand\u2019s growth and visibility.<\/p>\n<p><span style=\"font-size: 16px;\">To help C\u00c9CILE DE FLEUR shine, its founder entrusted me with crafting a comprehensive press kit in English dedicated to her luxury bridal label.<\/span><\/p>\n<p>D\u00e9finition de la structure et du plan de r\u00e9daction, \u00e9criture, r\u00e9visions puis mise en page dans le respect de sa charte graphique ont permis \u00e0 Jennifer de disposer d&rsquo;un document de r\u00e9f\u00e9rence pour elle-m\u00eame, ses partenaires internes et externes&nbsp;<span style=\"font-size: 16px; font-style: normal; font-weight: 600;\">(publications obtained in the American edition of Vogue magazine)<\/span><span style=\"font-size: 16px;\">.&nbsp;<\/span><span style=\"font-size: 16px;\">A true introduction to its universe, this press kit accompanies the brand's take-off.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7113b315\" data-id=\"7113b315\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a03cb elementor-widget elementor-widget-image\" data-id=\"52a03cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"1400\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-fleur.jpg\" class=\"attachment-full size-full wp-image-7464 lazyload\" alt=\"C\u00e9cile de fleur bridal couture\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-fleur.jpg 1120w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-fleur-240x300.jpg 240w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-fleur-819x1024.jpg 819w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-fleur-768x960.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-fleur-350x438.jpg 350w\" data-sizes=\"(max-width: 1120px) 100vw, 1120px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1120px; --smush-placeholder-aspect-ratio: 1120\/1400;\" \/><noscript><img decoding=\"async\" width=\"1120\" height=\"1400\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-fleur.jpg\" class=\"attachment-full size-full wp-image-7464\" alt=\"C\u00e9cile de fleur bridal couture\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-fleur.jpg 1120w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-fleur-240x300.jpg 240w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-fleur-819x1024.jpg 819w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-fleur-768x960.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/05\/Cecile-de-fleur-350x438.jpg 350w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-512fc2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"512fc2b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c03ec55\" data-id=\"c03ec55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af64970 elementor-widget elementor-widget-spacer\" data-id=\"af64970\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5d2a65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5d2a65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3883d4fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3883d4fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10ad8ba elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10ad8ba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84706d3\" data-id=\"84706d3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0539a70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0539a70\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a79a9a0\" data-id=\"a79a9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0c2ce elementor-widget elementor-widget-text-editor\" data-id=\"1e0c2ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"translation-block\">This copywriting project was conducted entirely in English. The American founder of the brand was seeking a fully fluent English copywriter with a strong sensitivity to sustainable fashion and a French fashion culture. With the brand\u2019s Parisian influences and aesthetic, collaborating with a bilingual French copywriter was the perfect fit for Jennifer.\n\nI write and work for you in both French and English, drawing on my international experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cc86d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cc86d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77c3b5d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77c3b5d8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-694fcbe1\" data-id=\"694fcbe1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1705e1a1 elementor-widget elementor-widget-heading\" data-id=\"1705e1a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to nail the launch of your fashion brand?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424bb8d5 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"424bb8d5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/www.justinegrosset.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meeting Inquiry<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>C\u00e9cile de Fleur Mindful couture C\u00c9CILE DE FLEUR est une marque couture am\u00e9ricaine fond\u00e9e \u00e0 New York par Jennifer Reyes. Le label s&rsquo;applique \u00e0 cr\u00e9er artisanalement et exclusivement sur commande, des robes de mari\u00e9es et robes de c\u00e9r\u00e9monie \u00e0 partir de mati\u00e8res nobles \u00e9coresponsables. Soie de la paix (soie Ahimsa) et dentelle de Calais donnent &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.justinegrosset.com\/en\/cecile-de-fleur\/\"> <span class=\"screen-reader-text\">C\u00e9cile de Fleur<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Copywriter bilingue fran\u00e7ais-anglais mode &amp; bridal<\/title>\n<meta name=\"description\" content=\"C\u00e9cile de Fleur est une marque de robes de mari\u00e9e am\u00e9ricaine. 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