{"id":7241,"date":"2023-02-17T16:05:31","date_gmt":"2023-02-17T16:05:31","guid":{"rendered":"https:\/\/www.justinegrosset.com\/?page_id=7241"},"modified":"2024-12-12T13:05:32","modified_gmt":"2024-12-12T13:05:32","slug":"theyre-sleeping","status":"publish","type":"page","link":"https:\/\/www.justinegrosset.com\/en\/theyre-sleeping\/","title":{"rendered":"Elle D'Orient"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"7241\" class=\"elementor elementor-7241\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55b5b304 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"55b5b304\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2cbccb\" data-id=\"a2cbccb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79ffbee0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79ffbee0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-26c76543\" data-id=\"26c76543\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b615cf9 elementor-widget elementor-widget-heading\" data-id=\"7b615cf9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ELLE D'ORIENT | Skincare<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc754b8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2dc754b8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2712f4d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2712f4d5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70b54e4e\" data-id=\"70b54e4e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19e1d570 elementor-widget elementor-widget-text-editor\" data-id=\"19e1d570\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12pt; color: #ffffff;\">Scriptwriting for a promotional video to highlight the brand\u2019s products.<\/span><\/p><p class=\"translation-block\">The skincare brand\u2019s flagship product is organic argan oil from Morocco, offering a beauty experience rooted in sensory delight, natural purity, and proven efficacy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d4a3149\" data-id=\"3d4a3149\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75739b04 elementor-widget elementor-widget-spacer\" data-id=\"75739b04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31fd6b56\" data-id=\"31fd6b56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1de68157 elementor-widget elementor-widget-text-editor\" data-id=\"1de68157\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12pt; color: var( --e-global-color-text );\">Patrick, the founder of ELLE D\u2019ORIENT, sought my copywriting expertise to ensure the successful launch of his cosmetics brand, a new DNVB.<\/span><\/p><p class=\"translation-block\">I began by crafting the brand message and its product narrative to establish a distinctive identity that highlights naturalness, sensorial appeal, and a modern take on Moroccan beauty traditions. Through storytelling and product line naming, I enriched the narrative framework of this skincare brand. Following this foundational work, I wrote all the website copy and product descriptions for the e-commerce boutique. Our collaboration extended to creating a script for a promotional video showcasing ELLE D\u2019ORIENT\u2019s cosmetic products.<\/p><ul><li class=\"translation-block\">Definition of the brand narrative and development of storytelling for product lines and individual items.<\/li><li class=\"translation-block\">Keyword audit identifying primary and secondary keywords for the website\u2019s SEO strategy<\/li><li class=\"translation-block\">Website copywriting: engaging texts, structured headings, impactful call-to-actions, meta titles, and meta descriptions tags.<\/li><li class=\"translation-block\">Creation of e-commerce copy and product descriptions for the natural skincare line.<\/li><li><span style=\"font-size: 12pt;\">Design - writing a script for an advertising video<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3de49496 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3de49496\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4293889e\" data-id=\"4293889e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65594e6f elementor-widget elementor-widget-spacer\" data-id=\"65594e6f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-248871cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"248871cf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6162013\" data-id=\"6162013\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30e46fa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30e46fa3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3074445c\" data-id=\"3074445c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50713623 elementor-widget elementor-widget-heading\" data-id=\"50713623\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Narrative Identity &amp; Product Storytelling<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c3143 elementor-widget elementor-widget-spacer\" data-id=\"f4c3143\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157af506 elementor-widget elementor-widget-text-editor\" data-id=\"157af506\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To stand out and assert its unique identity in the highly competitive natural cosmetics sector, a young brand must demonstrate character and distinction.<\/p><p>The founder of ELLE D\u2019ORIENT entrusted me with redefining the brand\u2019s narrative. His primary goal was to convey a modern and sophisticated vision of traditional Moroccan beauty. The ultimate objective was to highlight the natural cosmetics, crafted with pure ingredients such as argan oil and distilled rose water.<\/p><p>My responsibilities included naming the product lines, selecting the right words to showcase the products, emphasizing their benefits, and capturing the sensory allure of these beauty rituals.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ee22b57\" data-id=\"4ee22b57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66701831 elementor-widget elementor-widget-image\" data-id=\"66701831\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"990\" height=\"1400\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/annie-spratt-M5cZ0l5QI60-unsplash.jpg\" class=\"attachment-full size-full wp-image-7271\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/annie-spratt-M5cZ0l5QI60-unsplash.jpg 990w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/annie-spratt-M5cZ0l5QI60-unsplash-212x300.jpg 212w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/annie-spratt-M5cZ0l5QI60-unsplash-724x1024.jpg 724w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/annie-spratt-M5cZ0l5QI60-unsplash-768x1086.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/annie-spratt-M5cZ0l5QI60-unsplash-350x495.jpg 350w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c23eeac elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c23eeac\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb662f6\" data-id=\"cb662f6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35e7d35 elementor-widget elementor-widget-image\" data-id=\"35e7d35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"576\" height=\"1024\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/etude-de-cas-2-576x1024.jpg\" class=\"attachment-large size-large wp-image-7270 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/etude-de-cas-2-576x1024.jpg 576w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/etude-de-cas-2-169x300.jpg 169w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/etude-de-cas-2-768x1364.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/etude-de-cas-2-350x622.jpg 350w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/etude-de-cas-2.jpg 788w\" data-sizes=\"(max-width: 576px) 100vw, 576px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 576px; --smush-placeholder-aspect-ratio: 576\/1024;\" \/><noscript><img decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/etude-de-cas-2-576x1024.jpg\" class=\"attachment-large size-large wp-image-7270\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/etude-de-cas-2-576x1024.jpg 576w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/etude-de-cas-2-169x300.jpg 169w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/etude-de-cas-2-768x1364.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/etude-de-cas-2-350x622.jpg 350w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/etude-de-cas-2.jpg 788w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c953b86\" data-id=\"6c953b86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-28946c8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28946c8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-614057a8\" data-id=\"614057a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ab64e19 elementor-widget elementor-widget-text-editor\" data-id=\"2ab64e19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-style: normal;\" class=\"translation-block\">A successful brand launch requires the creation of a clear, SEO-optimized website that reflects your brand's identity.<\/p><ol><li style=\"list-style-type: none;\"><ol><li style=\"font-size: 16px; font-style: normal;\" class=\"translation-block\">I began by conducting a comprehensive SEO audit and sector-specific benchmarking. This allowed me to identify high-priority keywords and search terms with significant volume, which I strategically incorporated into the web content.<\/li><li style=\"font-size: 16px; font-style: normal;\"><span style=\"font-size: 16px; font-style: normal;\"><span style=\"font-size: 16px; font-style: normal;\"><span style=\"font-size: 16px; font-style: normal;\">I then wrote the<span style=\"font-size: 16px; text-decoration: underline;\">\u00a0site texts<\/span>\u00a0for the Home page, the Who We Are page, the Argan Oil page and the category pages (Body, Face, Ambiance Products, Hair).<\/span><\/span><\/span><p>\u00a0<\/p><\/li><li style=\"font-size: 16px; font-style: normal;\" class=\"translation-block\">Finally, I created detailed product descriptions and e-commerce listings for the entire range of natural cosmetic products.<\/li><\/ol><\/li><\/ol><p style=\"font-size: 16px; font-style: normal; font-weight: 600;\">For this SEO and copywriting project, conducted in collaboration with a freelance web developer, I paid special attention to emphasizing the products' benefits, their natural active ingredients, application rituals, and the sensory experiences they offer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8a255c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8a255c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6551d99\" data-id=\"6551d99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-750e5f5c elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"750e5f5c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.justinegrosset.com\/en\/my-services\/web-contents\/\" target=\"_blank\" copywriting=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Copywriting services for your website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-788147d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"788147d1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ff036b5\" data-id=\"4ff036b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66566c76 elementor-widget elementor-widget-testimonial\" data-id=\"66566c76\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">High quality work! Huge talent! Very professional. I look forward to working with Justine again in the near future.<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Patrick<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Founder of Elle d'Orient<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bb3ee3 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bb3ee3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-217aaa0\" data-id=\"217aaa0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-967518f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"967518f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27179f2\" data-id=\"27179f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0bb6f5a\" data-id=\"0bb6f5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bae817d elementor-widget elementor-widget-spacer\" data-id=\"1bae817d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a79e1 elementor-widget elementor-widget-heading\" data-id=\"49a79e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Video Script Copywriting <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6871d2 elementor-widget elementor-widget-text-editor\" data-id=\"e6871d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-style: normal;\">\u00a0<\/p><p style=\"font-size: 16px; font-style: normal;\">With the website creation and content creation completed, the founder of ELLE D\u2019ORIENT once again turned to my copywriting expertise to promote his natural cosmetics brand.<\/p><p style=\"font-size: 16px; font-style: normal;\">I crafted 2 French-language script proposals for ELLE D\u2019ORIENT. The scripts were designed to highlight the brand DNA and the benefits of its prickly pear seed oil range.<\/p><p style=\"font-size: 16px; font-style: normal;\">Narrated by a professional voiceover, my script accompanies and enhances the filmed visuals, bringing clarity and impact to the brand's message.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cccfd1c elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"cccfd1c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.justinegrosset.com\/en\/scripts-videos\/\" target=\"_blank\" copywriting=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">A quality script for your videos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55046ab\" data-id=\"55046ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7db4cb9 elementor-widget elementor-widget-image\" data-id=\"7db4cb9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"1440\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme.jpg\" class=\"attachment-full size-full wp-image-7193 lazyload\" alt=\"marque de beaut\u00e9 et cosm\u00e9tiques \u00e0 l&#039;huile d&#039;argan\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme.jpg 1440w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme-300x300.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme-1024x1024.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme-150x150.jpg 150w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme-768x768.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme-75x75.jpg 75w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme-350x350.jpg 350w\" data-sizes=\"(max-width: 1440px) 100vw, 1440px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1440px; --smush-placeholder-aspect-ratio: 1440\/1440;\" \/><noscript><img decoding=\"async\" width=\"1440\" height=\"1440\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme.jpg\" class=\"attachment-full size-full wp-image-7193\" alt=\"marque de beaut\u00e9 et cosm\u00e9tiques \u00e0 l&#039;huile d&#039;argan\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme.jpg 1440w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme-300x300.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme-1024x1024.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme-150x150.jpg 150w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme-768x768.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme-75x75.jpg 75w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/Gamme-350x350.jpg 350w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-544010c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"544010c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e2a1f68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e2a1f68\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac9cda8\" data-id=\"ac9cda8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-634d5450 elementor-widget elementor-widget-heading\" data-id=\"634d5450\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partner with a luxury copywriter to master the launch of your beauty brand<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f3983f elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"53f3983f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/www.justinegrosset.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meeting Inquiry<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>ELLE D&rsquo;ORIENT ELLE D&rsquo;ORIENT est une marque de cosm\u00e9tiques naturels inspir\u00e9e par les\u00a0rituels de beaut\u00e9 et les ingr\u00e9dients du Maroc. L&rsquo;huile\u00a0d&rsquo;argan biologique du Maroc est le produit phare de la marque de soins naturels. ELLE D&rsquo;ORIENT propose une exp\u00e9rience de la beaut\u00e9 fond\u00e9e sur la sensorialit\u00e9, la\u00a0naturalit\u00e9\u00a0et l&rsquo;efficacit\u00e9.\u00a0\u00a0 Patrick, le fondateur d&rsquo;ELLE D&rsquo;ORIENT, a fait &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.justinegrosset.com\/en\/theyre-sleeping\/\"> <span class=\"screen-reader-text\">Elle D'Orient<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Copywriter pour le luxe et la beaut\u00e9<\/title>\n<meta name=\"description\" content=\"Comme Elle d&#039;Orient, nouvelle marque skincare, faites appel \u00e0 une r\u00e9dactrice web experte du luxe pour votre marque de parfums - beaut\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justinegrosset.com\/en\/theyre-sleeping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriter pour le luxe et la beaut\u00e9\" \/>\n<meta property=\"og:description\" content=\"Comme Elle d&#039;Orient, nouvelle marque skincare, faites appel \u00e0 une r\u00e9dactrice web experte du luxe pour votre marque de parfums - beaut\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.justinegrosset.com\/en\/theyre-sleeping\/\" \/>\n<meta property=\"og:site_name\" content=\"Justine Grosset\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-12T13:05:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/annie-spratt-M5cZ0l5QI60-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"990\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.justinegrosset.com\/elle-dorient\/\",\"url\":\"https:\/\/www.justinegrosset.com\/elle-dorient\/\",\"name\":\"Copywriter pour le luxe et la beaut\u00e9\",\"isPartOf\":{\"@id\":\"https:\/\/www.justinegrosset.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.justinegrosset.com\/elle-dorient\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.justinegrosset.com\/elle-dorient\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/annie-spratt-M5cZ0l5QI60-unsplash.jpg\",\"datePublished\":\"2023-02-17T16:05:31+00:00\",\"dateModified\":\"2024-12-12T13:05:32+00:00\",\"description\":\"Comme Elle d'Orient, nouvelle marque skincare, faites appel \u00e0 une r\u00e9dactrice web experte du luxe pour votre marque de parfums - beaut\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.justinegrosset.com\/elle-dorient\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.justinegrosset.com\/elle-dorient\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.justinegrosset.com\/elle-dorient\/#primaryimage\",\"url\":\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/annie-spratt-M5cZ0l5QI60-unsplash.jpg\",\"contentUrl\":\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2023\/02\/annie-spratt-M5cZ0l5QI60-unsplash.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.justinegrosset.com\/elle-dorient\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.justinegrosset.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Elle D&#8217;Orient\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.justinegrosset.com\/#website\",\"url\":\"https:\/\/www.justinegrosset.com\/\",\"name\":\"justinegrosset\",\"description\":\"Consultante Strat\u00e9gie de Marque Luxe &amp; 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