{"id":6351,"date":"2022-06-23T18:16:41","date_gmt":"2022-06-23T18:16:41","guid":{"rendered":"https:\/\/www.justinegrosset.com\/?page_id=6351"},"modified":"2026-03-19T09:50:19","modified_gmt":"2026-03-19T09:50:19","slug":"sanouh","status":"publish","type":"page","link":"https:\/\/www.justinegrosset.com\/en\/sanouh\/","title":{"rendered":"Sanouh"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6351\" class=\"elementor elementor-6351\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34c0c9f9 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"34c0c9f9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4db86512\" data-id=\"4db86512\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37a103d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37a103d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5b427320\" data-id=\"5b427320\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dcb9084 elementor-widget elementor-widget-heading\" data-id=\"3dcb9084\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sanouh Natural Skincare<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f3174c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47f3174c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13b0751a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13b0751a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c4fbf8\" data-id=\"1c4fbf8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59ccea4e elementor-widget elementor-widget-text-editor\" data-id=\"59ccea4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12pt;\">Sanouh Natural is a skincare brand dedicated to the power of nature. Its collection of natural products highlights the benefits of shea butter, a natural ingredient sustainably sourced and elevated by the brand and its partners.<\/span><\/p><p><span style=\"font-size: 12pt;\">Sanouh Natural champions a mindful and minimalist approach to beauty, nurturing oneself while caring for the planet and its people.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e008b1c\" data-id=\"2e008b1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c139d4 elementor-widget elementor-widget-spacer\" data-id=\"31c139d4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-72000a94\" data-id=\"72000a94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d5e6fc6 elementor-widget elementor-widget-text-editor\" data-id=\"3d5e6fc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12pt;\">For the launch of her natural beauty brand and the creation of her website, Myriam, the founder of Sanouh Natural, commissioned me to write her web pages. \u00a0<\/span><\/p><p><span style=\"font-size: 12pt;\">The tone chosen, the expression of an authentic storytelling rooted in the founder's heritage, and the highlighting of the benefits of a natural product (clean beauty) all contribute to a strong, differentiating statement for the natural vegan skincare brand.\u00a0<\/span><\/p><ul><li class=\"translation-block\">Insights on the brand's narrative identity and editorial tone<\/li><li><span style=\"font-size: 12pt;\">Competitive benchmark (beauty and skincare industry)<\/span><\/li><li class=\"translation-block\">Web copywriting : including Homepage, e-commerce product editorials, About Page, Contact page<\/li><li><span style=\"font-size: 12pt;\">Texts, headlines, subheadings, calls to action, and UX writing<\/span><\/li><li class=\"translation-block\">Meta description, meta titles and SEO<\/li><li><span style=\"font-size: 12pt;\">E-commerce thank you note<\/span><\/li><li class=\"translation-block\">Language : French<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b38f1fa elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b38f1fa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6125c294\" data-id=\"6125c294\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14228096 elementor-widget elementor-widget-spacer\" data-id=\"14228096\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75b5ed02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75b5ed02\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6611808f\" data-id=\"6611808f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-254cb91e elementor-widget elementor-widget-heading\" data-id=\"254cb91e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Homepage<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bac0d72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bac0d72\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f1127d3\" data-id=\"6f1127d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-354fab5c elementor-widget elementor-widget-text-editor\" data-id=\"354fab5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"translation-block\">For the homepage copy of Sanouh Natural's website, I focused on highlighting the brand\u2019s star ingredient: shea butter, whose name, san\u00f4h, means white gold in an Ivorian dialect.<\/p><p><span style=\"font-size: 12pt;\">I emphasized three key aspects: the brand\u2019s roots in traditional African beauty rituals, the sensory experience offered by the product, and its commitment to a pure, minimalist approach to skincare aligned with the principles of clean beauty.<\/span><\/p><p class=\"translation-block\">Titles, calls to action, and links guide visitors to further explore the brand or purchase products through the e-commerce shop. Customer testimonials provide reassurance, while Sanouh Natural\u2019s core promise\u2014\u201cto offer a sustainable beauty routine that\u2019s more minimalist, versatile, and pleasurable\u201d\u2014is consistently reinforced in the footer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c99dd64 elementor-widget elementor-widget-image\" data-id=\"5c99dd64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1100\" height=\"768\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh2.jpg\" class=\"attachment-full size-full wp-image-6360\" alt=\"Web copywriting project by Justine Grosset for the Sanouh shea butter skincare brand.\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh2.jpg 1100w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh2-300x209.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh2-1024x715.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh2-768x536.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh2-350x244.jpg 350w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fc1e3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fc1e3b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc91796\" data-id=\"cc91796\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ab625b elementor-widget elementor-widget-spacer\" data-id=\"3ab625b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-511c747e elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"511c747e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-475f3952\" data-id=\"475f3952\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-164c5fc6 elementor-widget elementor-widget-image\" data-id=\"164c5fc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"978\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh3.jpg\" class=\"attachment-full size-full wp-image-6361 lazyload\" alt=\"writing about us web page\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh3.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh3-300x210.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh3-1024x715.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh3-768x537.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh3-350x245.jpg 350w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/978;\" \/><noscript><img decoding=\"async\" width=\"1400\" height=\"978\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh3.jpg\" class=\"attachment-full size-full wp-image-6361\" alt=\"writing about us web page\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh3.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh3-300x210.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh3-1024x715.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh3-768x537.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh3-350x245.jpg 350w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37845131 elementor-widget elementor-widget-spacer\" data-id=\"37845131\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-729a692f\" data-id=\"729a692f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aff76ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aff76ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-43886983\" data-id=\"43886983\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-725a5bf8 elementor-widget elementor-widget-heading\" data-id=\"725a5bf8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About page<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e25f64f elementor-widget elementor-widget-text-editor\" data-id=\"7e25f64f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Creating a cosmetics brand often leads an entrepreneur to reflect on their personal image.\u00a0<\/p><p>Should they step into the spotlight and share their story? Or would a more neutral communication style, akin to that of beauty laboratories, be more appropriate? \u00a0<\/p><p>For Myriam, the founder of Sanouh Natural, her origins in C\u00f4te d\u2019Ivoire and her familial and personal connection to shea butter are deeply rooted in her brand\u2019s essence. It felt both natural and essential to provide Myriam with a platform on her website to share this authentic story.<\/p><p>We chose to express her narrative in the third person\u2014offering just the right level of perspective while reflecting the humility of the brand\u2019s founder.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24952122 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24952122\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-531f3747\" data-id=\"531f3747\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21f5a7e6 elementor-widget elementor-widget-spacer\" data-id=\"21f5a7e6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-151e04c8 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"151e04c8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.justinegrosset.com\/en\/my-services\/web-contents\/\" target=\"_blank\" cr=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Web copywriting and website design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e463786 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e463786\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ae68267\" data-id=\"6ae68267\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-727eb81 elementor-widget elementor-widget-spacer\" data-id=\"727eb81\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-62b95a09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62b95a09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7465c77\" data-id=\"7465c77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59d34c74 elementor-widget elementor-widget-heading\" data-id=\"59d34c74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">E-commerce boutique<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af6f4d elementor-widget elementor-widget-text-editor\" data-id=\"2af6f4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sanouh Natural\u2019s minimalist and sustainable vision of beauty is built on a clear offering: a pure, multi-benefit skincare product available in two sizes on its e-commerce website.<\/p><p>The Care page highlights this streamlined range while emphasizing its sensory appeal.<\/p><p>I crafted the product pages and e-commerce descriptions to reflect the brand\u2019s values while driving traffic and conversions through authentic SEO copywriting. By strategically incorporating relevant keywords, these texts enhance the site\u2019s organic search rankings.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7673c1a7\" data-id=\"7673c1a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8d43c3 elementor-widget elementor-widget-image\" data-id=\"f8d43c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"978\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh.jpg\" class=\"attachment-full size-full wp-image-6359 lazyload\" alt=\"Writing skincare product sheets\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh-300x210.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh-1024x715.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh-768x537.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh-350x245.jpg 350w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/978;\" \/><noscript><img decoding=\"async\" width=\"1400\" height=\"978\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh.jpg\" class=\"attachment-full size-full wp-image-6359\" alt=\"Writing skincare product sheets\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh-300x210.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh-1024x715.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh-768x537.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh-350x245.jpg 350w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4011d6 elementor-widget elementor-widget-spacer\" data-id=\"f4011d6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f0f021d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f0f021d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b288b24 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b288b24\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c9136e0\" data-id=\"3c9136e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-684153b elementor-widget elementor-widget-image\" data-id=\"684153b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1000\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/ffl0304-1640263410166-2.jpg\" class=\"attachment-full size-full wp-image-6365 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/ffl0304-1640263410166-2.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/ffl0304-1640263410166-2-300x214.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/ffl0304-1640263410166-2-1024x731.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/ffl0304-1640263410166-2-768x549.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/ffl0304-1640263410166-2-350x250.jpg 350w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/1000;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1000\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/ffl0304-1640263410166-2.jpg\" class=\"attachment-full size-full wp-image-6365\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/ffl0304-1640263410166-2.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/ffl0304-1640263410166-2-300x214.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/ffl0304-1640263410166-2-1024x731.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/ffl0304-1640263410166-2-768x549.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/ffl0304-1640263410166-2-350x250.jpg 350w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Santouh Natural<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-26cb8da8\" data-id=\"26cb8da8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1addf1cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1addf1cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e471745\" data-id=\"4e471745\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-43c9bf08\" data-id=\"43c9bf08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c518b22 elementor-widget elementor-widget-spacer\" data-id=\"c518b22\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79710d21 elementor-widget elementor-widget-heading\" data-id=\"79710d21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sustainability<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2819bb75 elementor-widget elementor-widget-text-editor\" data-id=\"2819bb75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-size: 16px;\">Sanouh Natural is deeply committed to the well-being of families and the environment.<\/span><\/p><p>By partnering with women-led cooperatives, sourcing wild-harvested natural ingredients, choosing reusable and recyclable glass and bamboo packaging, and using bio-based labels, the brand actively supports sustainability and life preservation.<\/p><p>My writing captures the authenticity and impact of this commitment, delivering a brand voice that is both compelling and credible\u2014a necessary yet delicate approach in regards to common practices of greenwashing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-359a10a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"359a10a9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-754bfc1d\" data-id=\"754bfc1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6581b816 elementor-widget elementor-widget-heading\" data-id=\"6581b816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Set your brand up for success with a standout online launch.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd364a8 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4fd364a8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/www.justinegrosset.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meeting Inquiry<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sanouh natural Sanouh Natural est une nouvelle marque de soin pour la peau. Sa gamme de soins naturels met \u00e0 l&rsquo;honneur les\u00a0bienfaits du beurre de karit\u00e9 : une mati\u00e8re naturelle r\u00e9colt\u00e9e et valoris\u00e9e de mani\u00e8re durable par la marque et ses partenaires. Sanouh Natural pr\u00f4ne une vision consciente et minimaliste de\u00a0la beaut\u00e9 pour prendre soin &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.justinegrosset.com\/en\/sanouh\/\"> <span class=\"screen-reader-text\">Sanouh<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sanouh - Justine Grosset<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la strat\u00e9gie de r\u00e9daction web mise en place pour la marque de soins naturels Sanouh \u00e0 l&#039;occasion du lancement de son site beaut\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justinegrosset.com\/en\/sanouh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sanouh - Justine Grosset\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la strat\u00e9gie de r\u00e9daction web mise en place pour la marque de soins naturels Sanouh \u00e0 l&#039;occasion du lancement de son site beaut\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.justinegrosset.com\/en\/sanouh\/\" \/>\n<meta property=\"og:site_name\" content=\"Justine Grosset\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T09:50:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.justinegrosset.com\/sanouh\/\",\"url\":\"https:\/\/www.justinegrosset.com\/sanouh\/\",\"name\":\"Sanouh - Justine Grosset\",\"isPartOf\":{\"@id\":\"https:\/\/www.justinegrosset.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.justinegrosset.com\/sanouh\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.justinegrosset.com\/sanouh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh2.jpg\",\"datePublished\":\"2022-06-23T18:16:41+00:00\",\"dateModified\":\"2026-03-19T09:50:19+00:00\",\"description\":\"D\u00e9couvrez la strat\u00e9gie de r\u00e9daction web mise en place pour la marque de soins naturels Sanouh \u00e0 l'occasion du lancement de son site beaut\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.justinegrosset.com\/sanouh\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.justinegrosset.com\/sanouh\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.justinegrosset.com\/sanouh\/#primaryimage\",\"url\":\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh2.jpg\",\"contentUrl\":\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/06\/Sanouh2.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.justinegrosset.com\/sanouh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.justinegrosset.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sanouh\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.justinegrosset.com\/#website\",\"url\":\"https:\/\/www.justinegrosset.com\/\",\"name\":\"justinegrosset\",\"description\":\"Consultante Strat\u00e9gie de Marque Luxe &amp; 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