{"id":6009,"date":"2022-04-15T10:58:04","date_gmt":"2022-04-15T10:58:04","guid":{"rendered":"https:\/\/www.justinegrosset.com\/?page_id=6009"},"modified":"2024-11-25T17:43:05","modified_gmt":"2024-11-25T17:43:05","slug":"barbara-bui","status":"publish","type":"page","link":"https:\/\/www.justinegrosset.com\/en\/barbara-bui\/","title":{"rendered":"Barbara Bui"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6009\" class=\"elementor elementor-6009\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b8df4de elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3b8df4de\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6460b767\" data-id=\"6460b767\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7c67b701 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c67b701\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-25fecb8c\" data-id=\"25fecb8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-426feafa elementor-widget elementor-widget-heading\" data-id=\"426feafa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Barbara Bui<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f95266 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"79f95266\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-643d7934 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"643d7934\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-34318470\" data-id=\"34318470\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32f0d404 elementor-widget elementor-widget-text-editor\" data-id=\"32f0d404\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The marketing and e-commerce teams at the Parisian Maison turned to me to bring a more editorial tone to their website and strengthen its storytelling. I write the e-commerce descriptions for the brand's fashion collections to showcase the expertise of its ateliers, propose silhouettes that align with the essence of its collections, accurately describe the Barbara Bui wardrobe, and convey the brand's identity. The use of keywords also contributes to improving the brand's page rankings on search engines (SEO).<\/p><p><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.barbarabui.com\/fr\" target=\"_blank\" rel=\"noopener\">Discover the brand<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2747e488\" data-id=\"2747e488\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a4a5f04 elementor-widget elementor-widget-spacer\" data-id=\"1a4a5f04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d695370\" data-id=\"2d695370\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34324688 elementor-widget elementor-widget-text-editor\" data-id=\"34324688\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: medium; color: var( --e-global-color-text );\">The Parisian fashion house's marketing and e-commerce teams called on me to <strong>give their website a more editorial tone and strengthen its storytelling<\/strong>. I write the <strong>e-commerce descriptions of fashion collections<\/strong> of the brand to highlight the expertise of its workshops, propose a silhouette in keeping with the spirit of its collections, accurately describe the Barbara Bui wardrobe, and <strong>convey brand identity<\/strong>. The use of keywords contributes to <strong>better page ranking<\/strong> on search engines.<\/span><\/p><ul><li class=\"translation-block\">Insights on the brand's narrative identity and editorial tone<\/li><li><span style=\"font-size: 12pt;\"><strong><span style=\"font-size: medium;\">French e-commerce product editorials - Copywriting<\/span><\/strong><\/span><\/li><li><strong>Search Engine Optimization<\/strong><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-361fc0b1 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"361fc0b1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bcc249e\" data-id=\"4bcc249e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52efface elementor-widget elementor-widget-spacer\" data-id=\"52efface\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3279c1cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3279c1cf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-570f2881\" data-id=\"570f2881\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87bb34d elementor-widget elementor-widget-heading\" data-id=\"87bb34d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ecommerce product descriptions &amp; editorials<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c2f044d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c2f044d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-688eeba5\" data-id=\"688eeba5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-608cfee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"608cfee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-48fcd097\" data-id=\"48fcd097\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-332b770 elementor-widget elementor-widget-text-editor\" data-id=\"332b770\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 16px;\">Each season, for the spring-summer and fall-winter collections showcased during fashion weeks: <\/span><\/p>\n<p><span style=\"font-size: 16px;\">Creation and writing of editorialized product descriptions (titles and e-commerce descriptions) unique to each reference (to avoid duplicate content).<\/span><\/p>\n<p><span style=\"font-size: 16px;\">E-commerce descriptions formatted at 100 words (+\/-10%) and optimized for SEO using primary keywords previously identified.&nbsp;<\/span><\/p>\n<p>Objectives: Increase traffic, boost conversions and average cart value, and reduce return rates.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-14e61299 elementor-widget elementor-widget-image\" data-id=\"14e61299\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"934\" height=\"1400\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/bbbui-trench-coat.jpg\" class=\"attachment-full size-full wp-image-6013\" alt=\"Barbara Bui trench coat\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/bbbui-trench-coat.jpg 934w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/bbbui-trench-coat-200x300.jpg 200w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/bbbui-trench-coat-683x1024.jpg 683w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/bbbui-trench-coat-768x1151.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/bbbui-trench-coat-350x525.jpg 350w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33263844\" data-id=\"33263844\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-684c61ce elementor-widget elementor-widget-image\" data-id=\"684c61ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"1050\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/BBUI-SITE.jpg\" class=\"attachment-full size-full wp-image-6017 lazyload\" alt=\"Barbara Bui fashion product sheets\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/BBUI-SITE.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/BBUI-SITE-300x225.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/BBUI-SITE-1024x768.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/BBUI-SITE-768x576.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/BBUI-SITE-350x263.jpg 350w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/1050;\" \/><noscript><img decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/BBUI-SITE.jpg\" class=\"attachment-full size-full wp-image-6017\" alt=\"Barbara Bui fashion product sheets\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/BBUI-SITE.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/BBUI-SITE-300x225.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/BBUI-SITE-1024x768.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/BBUI-SITE-768x576.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/BBUI-SITE-350x263.jpg 350w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-672c67b2 elementor-widget elementor-widget-text-editor\" data-id=\"672c67b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Highlighting the tailoring expertise of the brand's ateliers, emphasizing the quality of materials used, as well as the favored cuts and colors.<\/p><p>Recommendations for complementary pieces and accessories to encourage cross-selling and propose a signature silhouette.<\/p><p>Conveying the brand's story, including the inspirations of its founder and artistic director.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76edfb3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76edfb3b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19a78810\" data-id=\"19a78810\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-418bca26 elementor-widget elementor-widget-spacer\" data-id=\"418bca26\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2003524 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"2003524\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.justinegrosset.com\/en\/my-services\/product-sheets\/\" target=\"_blank\" descriptifs=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">How to write a good product description<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5526604 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5526604\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-319225c\" data-id=\"319225c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-321f321 elementor-widget elementor-widget-image\" data-id=\"321f321\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"919\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/Bbui-2.jpg\" class=\"attachment-full size-full wp-image-6018 lazyload\" alt=\"Image from Justine Grosset&#039;s portfolio for the e-commerce descriptions of fashion brand Barbara Bui.\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/Bbui-2.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/Bbui-2-300x197.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/Bbui-2-1024x672.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/Bbui-2-768x504.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/Bbui-2-350x230.jpg 350w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/919;\" \/><noscript><img decoding=\"async\" width=\"1400\" height=\"919\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/Bbui-2.jpg\" class=\"attachment-full size-full wp-image-6018\" alt=\"Image from Justine Grosset&#039;s portfolio for the e-commerce descriptions of fashion brand Barbara Bui.\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/Bbui-2.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/Bbui-2-300x197.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/Bbui-2-1024x672.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/Bbui-2-768x504.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2022\/04\/Bbui-2-350x230.jpg 350w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39ce8af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39ce8af\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f5d30d\" data-id=\"5f5d30d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d259964 elementor-widget elementor-widget-spacer\" data-id=\"d259964\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-864af31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"864af31\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cda2d59\" data-id=\"cda2d59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bbd0d2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbd0d2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-62d87ec\" data-id=\"62d87ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-736c83b elementor-widget elementor-widget-heading\" data-id=\"736c83b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Newsletters<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e5c5b elementor-widget elementor-widget-text-editor\" data-id=\"b4e5c5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I had the pleasure of collaborating with Barbara Bui to craft several newsletters dedicated to the launch of each capsule collection, or fashion \"episodes.\" Each email highlighted the season\u2019s standout silhouettes and key pieces, capturing the avant-garde and bold spirit of the Parisian luxury brand.<\/p><p>Particular attention was given to storytelling and word choice, for both French and English versions, to strengthen connections with a discerning clientele, increase open and click-through rates, and improve website traffic and conversions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c09f4b1 elementor-widget elementor-widget-image\" data-id=\"c09f4b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1249\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/BBUI-portfolio-newsletters.jpg\" class=\"attachment-full size-full wp-image-9751 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/BBUI-portfolio-newsletters.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/BBUI-portfolio-newsletters-300x268.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/BBUI-portfolio-newsletters-1024x914.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/BBUI-portfolio-newsletters-768x685.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/BBUI-portfolio-newsletters-13x12.jpg 13w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/BBUI-portfolio-newsletters-350x312.jpg 350w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/1249;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1249\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/BBUI-portfolio-newsletters.jpg\" class=\"attachment-full size-full wp-image-9751\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/BBUI-portfolio-newsletters.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/BBUI-portfolio-newsletters-300x268.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/BBUI-portfolio-newsletters-1024x914.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/BBUI-portfolio-newsletters-768x685.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/BBUI-portfolio-newsletters-13x12.jpg 13w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/BBUI-portfolio-newsletters-350x312.jpg 350w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f91fc13\" data-id=\"f91fc13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f050bf9 elementor-widget elementor-widget-image\" data-id=\"f050bf9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"935\" data-src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/Landing-portfolio-BBUI.jpg\" class=\"attachment-full size-full wp-image-9755 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/Landing-portfolio-BBUI.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/Landing-portfolio-BBUI-300x200.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/Landing-portfolio-BBUI-1024x684.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/Landing-portfolio-BBUI-768x513.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/Landing-portfolio-BBUI-18x12.jpg 18w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/Landing-portfolio-BBUI-350x234.jpg 350w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/935;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"935\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/Landing-portfolio-BBUI.jpg\" class=\"attachment-full size-full wp-image-9755\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/Landing-portfolio-BBUI.jpg 1400w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/Landing-portfolio-BBUI-300x200.jpg 300w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/Landing-portfolio-BBUI-1024x684.jpg 1024w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/Landing-portfolio-BBUI-768x513.jpg 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/Landing-portfolio-BBUI-18x12.jpg 18w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2024\/11\/Landing-portfolio-BBUI-350x234.jpg 350w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3133e2 elementor-widget elementor-widget-heading\" data-id=\"b3133e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Landing pages<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe9a0e elementor-widget elementor-widget-text-editor\" data-id=\"5fe9a0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to the brand\u2019s bilingual newsletters, I worked on their associated landing pages, in French and English, to deliver an immersive and cohesive client experience.<\/p><p>These pages showcased a curated product selection, emphasizing the contemporary aesthetic and craftsmanship of the fashion house. Each thematic page reflected the essence of Barbara Bui, with elegant and inspiring storytelling while enhancing the customer experience and driving conversions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48450a28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48450a28\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22845a37\" data-id=\"22845a37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-416c0306 elementor-widget elementor-widget-spacer\" data-id=\"416c0306\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11ac1dd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11ac1dd3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56937ff6\" data-id=\"56937ff6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52abe60f elementor-widget elementor-widget-heading\" data-id=\"52abe60f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Need to elevate your website and boost sales through editorial content?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-285f2be8 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"285f2be8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/www.justinegrosset.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meeting Inquiry<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78ef0253 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78ef0253\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fbf41b0\" data-id=\"6fbf41b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a837d22 elementor-widget elementor-widget-spacer\" data-id=\"4a837d22\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Barbara Bui Barbara Bui est une maison de pr\u00eat-\u00e0-porter femme cr\u00e9\u00e9e \u00e0 Paris en 1983 par Barbara Bui et \u00e9lue \u00e0 la F\u00e9d\u00e9ration Fran\u00e7aise de la Couture. La marque de mode luxe pr\u00e9sente en France et \u00e0 l&rsquo;international s&rsquo;inspire du savoir-faire tailoring masculin pour insuffler \u00e0 ses collections f\u00e9minines un esprit couture rock dans un &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.justinegrosset.com\/en\/barbara-bui\/\"> <span class=\"screen-reader-text\">Barbara Bui<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":6018,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00e9daction de descriptifs e-commerce mode<\/title>\n<meta name=\"description\" content=\"Vous souhaitez collaborer avec une r\u00e9dactrice luxe pour vos descriptifs e-commerce mode ? Comme Barbara Bui faites appel \u00e0 mes services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justinegrosset.com\/en\/barbara-bui\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9daction de descriptifs e-commerce mode\" \/>\n<meta property=\"og:description\" content=\"Vous souhaitez collaborer avec une r\u00e9dactrice luxe pour vos descriptifs e-commerce mode ? 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