{"id":12507,"date":"2026-04-01T12:43:16","date_gmt":"2026-04-01T12:43:16","guid":{"rendered":"https:\/\/www.justinegrosset.com\/?page_id=12507"},"modified":"2026-06-09T10:47:08","modified_gmt":"2026-06-09T10:47:08","slug":"fractional-cmo","status":"publish","type":"page","link":"https:\/\/www.justinegrosset.com\/en\/fractional-cmo\/","title":{"rendered":"Fractional CMO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12507\" class=\"elementor elementor-12507\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-231e25f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"231e25f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee3713 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"6aee3713\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7ab79\" data-id=\"e7ab79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8811068 elementor-widget elementor-widget-spacer\" data-id=\"8811068\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ff96238\" data-id=\"6ff96238\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12bd2a09 elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"12bd2a09\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-481c1cd6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"481c1cd6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DIRECTION MARKETING EXTERNALIS\u00c9E \u2014 CMO AS A SERVICE\n\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a389e25 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6a389e25\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Votre CMO senior, quand vous en avez besoin.\u00a0<span style=\"font-size: 16.5px;\">Vous pilotez une maison de luxe ou une marque d&rsquo;art de vivre ambitieuse, mais n&rsquo;avez pas encore de directeur ou directrice marketing en poste. Les d\u00e9cisions strat\u00e9giques s&rsquo;accumulent, les prestataires manquent de cadrage, la coh\u00e9rence de marque se dilue dans l&rsquo;op\u00e9rationnel.<\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">J&rsquo;interviens \u00e0 vos c\u00f4t\u00e9s comme CMO externalis\u00e9e : une experte senior bilingue enti\u00e8rement d\u00e9di\u00e9e \u00e0 votre marque, disponible \u00e0 la demi-journ\u00e9e, \u00e0 la journ\u00e9e ou \u00e0 la semaine, depuis Paris, Gen\u00e8ve ou \u00e0 distance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529dc3f2 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"529dc3f2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/contact\/\" target=\"_blank\" page=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlons de votre projet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16115165 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16115165\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-469f7c8b\" data-id=\"469f7c8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70fb27b8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"70fb27b8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sans CMO, la strat\u00e9gie marketing se d\u00e9cide dans l'urgence\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e16a300 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4e16a300\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Une maison sans direction marketing structur\u00e9e prend ses d\u00e9cisions de communication au fil de l&rsquo;eau, en r\u00e9action aux opportunit\u00e9s, aux sollicitations des prestataires, aux urgences du moment. Le r\u00e9sultat : des actions dispers\u00e9es, une identit\u00e9 de marque qui se dilue, des investissements et un retour sur investissement difficiles \u00e0 \u00e9valuer.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Recruter un CMO \u00e0 temps plein repr\u00e9sente un engagement lourd, en temps, en co\u00fbts, en processus. Et souvent, ce n&rsquo;est pas ce dont vous avez besoin : vous avez besoin d&rsquo;une vision claire, d&rsquo;arbitrages structurants et d&rsquo;un regard exp\u00e9riment\u00e9 sur vos priorit\u00e9s.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">C&rsquo;est exactement ce que l&rsquo;offre de <strong>CMO externalis\u00e9e<\/strong> permet : acc\u00e9der \u00e0 une <strong>expertise marketing et branding de haut niveau<\/strong>, dans un <strong>format souple<\/strong> <strong>adapt\u00e9 \u00e0 votre r\u00e9alit\u00e9<\/strong> et vos <strong>priorit\u00e9s<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b712fbc elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b712fbc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">\u00c0 travers les march\u00e9s, les langues et les canaux, le risque de dilution de votre identit\u00e9 de marque est permanent, et rarement visible avant que les d\u00e9g\u00e2ts soient faits. En tant que CMO externalis\u00e9e, j&rsquo;agis comme gardienne de votre marque : la voix senior qui garantit que chaque campagne, chaque brief et chaque livrable pr\u00e9serve l&rsquo;int\u00e9grit\u00e9 de votre identit\u00e9 de marque, o\u00f9 qu&rsquo;elle apparaisse et qui qu&rsquo;en soit l&rsquo;auteur. La coh\u00e9rence de marque \u00e0 l&rsquo;\u00e9chelle internationale n&rsquo;est pas une contrainte. C&rsquo;est le socle sur lequel se construit une brand equity durable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e70bf54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e70bf54\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-255dd72\" data-id=\"255dd72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a5367d4 elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"7a5367d4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bec211b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1bec211b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Axes d'intervention\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d12e174 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4d12e174\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">\u00c0 travers chaque d\u00e9cision, chaque contenu, chaque prise de parole : je veille \u00e0 ce que votre identit\u00e9 de marque soit respect\u00e9e et incarn\u00e9e avec coh\u00e9rence dans le discours, dans les visuels, dans les exp\u00e9riences. C&rsquo;est le fil rouge de toute intervention.<\/p><p style=\"text-align: center;\">Chaque mandat est sur mesure. Voici les dimensions sur lesquelles j&rsquo;interviens le plus fr\u00e9quemment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-155104a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"155104a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cc3b6dc\" data-id=\"cc3b6dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5c0a2bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c0a2bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d855e54\" data-id=\"d855e54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35150bdd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"35150bdd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cadrage strat\u00e9gique &amp; positionnement<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44fd5b38 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"44fd5b38\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16.5px; font-style: normal;\">Revue de votre positionnement actuel, identification des zones de flou ou d&rsquo;incoh\u00e9rence, recalibrage de votre strat\u00e9gie de marque. J&rsquo;interviens pour poser un cadre clair avant toute activation ou pour remettre de la coh\u00e9rence dans un dispositif existant.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-041cc40\" data-id=\"041cc40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c153a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c153a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5fa518a\" data-id=\"5fa518a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffc10c1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ffc10c1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Plan marketing & priorisation des canaux<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4955902 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4955902\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16.5px; font-style: normal;\">D\u00e9finition de vos priorit\u00e9s marketing, construction d&rsquo;un plan d&rsquo;action adapt\u00e9 \u00e0 vos objectifs, votre march\u00e9 et vos ressources. Quoi dire, o\u00f9 le dire, dans quel ordre et avec quels moyens : des arbitrages concrets.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8f1336f\" data-id=\"8f1336f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-10904e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10904e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fb12128\" data-id=\"fb12128\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de46298 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"de46298\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Calendrier \u00e9ditorial &amp; strat\u00e9gie de contenu\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7075a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1a7075a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\">Structurer le rythme \u00e9ditorial annuel de votre marque : d\u00e9finir les messages cl\u00e9s, les \u00a0campagnes et les priorit\u00e9s de contenu qui donnent \u00e0 vos communications une coh\u00e9rence durable. Du calendrier marketing global aux frameworks de contenu par canal, je veille \u00e0 ce que la narration de marque soit coh\u00e9rente, intentionnelle et align\u00e9e sur votre positionnement strat\u00e9gique.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f9fc37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f9fc37\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ffb083b\" data-id=\"ffb083b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-60032db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60032db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c09d671\" data-id=\"c09d671\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04461d7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"04461d7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pilotage de projets structurants<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b91d595 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b91d595\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16.5px; font-style: normal;\">Lancement d&rsquo;une nouvelle offre, refonte de site, campagne de communication, internationalisation, repositionnement : je prends en charge le pilotage des projets marketing qui n\u00e9cessitent une vision d&rsquo;ensemble et une coordination rigoureuse.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-936de99\" data-id=\"936de99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-085afc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"085afc2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9a99e4d\" data-id=\"9a99e4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43ba428 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"43ba428\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Supervision &amp; coordination<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f00189 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4f00189\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16.5px; font-style: normal;\">Agences, studios cr\u00e9atifs, freelances, d\u00e9veloppeurs web : je supervise et coordonne l&rsquo;ensemble de votre \u00e9cosyst\u00e8me de prestataires, en garantissant la coh\u00e9rence de marque \u00e0 chaque \u00e9tape. J&rsquo;agis en interlocutrice unique pour traduire votre vision en briefs op\u00e9rationnels et valider les livrables.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c66b812 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c66b812\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62b7c189\" data-id=\"62b7c189\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77200861 elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"77200861\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179b1bb6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"179b1bb6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'acuit\u00e9 d'un regard aff\u00fbt\u00e9 dans les plus grandes maisons<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a477e08 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3a477e08\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'exp\u00e9rience d'un CMO interne. La souplesse d'une consultante ind\u00e9pendante.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d017b9a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3d017b9a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Avant d&rsquo;exercer en <strong>ind\u00e9pendante<\/strong>, j&rsquo;ai occup\u00e9 des postes \u00e0 responsabilit\u00e9s au sein de maisons parmi les plus exigeantes du <strong>luxe mondial<\/strong>, Chanel, The Kooples, IWC Schaffhausen et Chlo\u00e9(groupe Richemont), de Paris \u00e0 l&rsquo;international.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ces environnements m&rsquo;ont inculqu\u00e9 une <strong>exigence m\u00e9thodologique<\/strong> et une <strong>rigueur organisationnelle<\/strong> que je n&rsquo;ai jamais abandonn\u00e9es : des <strong>processus clairs<\/strong>, des <strong>briefs pr\u00e9cis<\/strong>, des <strong>livrables document\u00e9s<\/strong>, une <strong>coh\u00e9rence de marque non n\u00e9gociable<\/strong> \u00e0 chaque \u00e9tape. C&rsquo;est le standard auquel je soumets chaque projet que j&rsquo;accompagne. Mais j&rsquo;ai aussi travaill\u00e9 aux c\u00f4t\u00e9s de <strong>maisons \u00e0 taille plus humaine<\/strong>, d&rsquo;<strong>entrepreneurs<\/strong> en phase de construction, d&rsquo;<strong>agences<\/strong> en recherche d&rsquo;<strong>expertise sectorielle<\/strong>. Je suis <strong>moi-m\u00eame entrepreneur<\/strong> <strong>freelance<\/strong> depuis plusieurs ann\u00e9es. Cette exp\u00e9rience m&rsquo;a appris la <strong>flexibilit\u00e9<\/strong> r\u00e9elle que requi\u00e8rent les structures ind\u00e9pendantes : adapter le niveau d&rsquo;intervention aux ressources disponibles, avancer sans \u00e9quipe d\u00e9di\u00e9e, <strong>prioriser avec discernement<\/strong> quand tout semble urgent.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">C&rsquo;est cette double lecture, <strong>rigueur des grandes maisons<\/strong>, <strong>agilit\u00e9<\/strong> du terrain ind\u00e9pendant, qui me permet d&rsquo;intervenir comme <strong>CMO externalis\u00e9e<\/strong> avec une <strong>vision \u00e0 360\u00b0<\/strong>, en garantissant \u00e0 la fois la coh\u00e9rence strat\u00e9gique de votre marque et son d\u00e9ploiement concret, quelle que soit la taille de votre organisation. Pas d&rsquo;\u00e9quipe junior sur votre dossier. Pas de rapport livr\u00e9 sans suivi. Une seule interlocutrice, enti\u00e8rement d\u00e9di\u00e9e, qui conna\u00eet votre secteur de l&rsquo;int\u00e9rieur.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a7896b7 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a7896b7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51ebf719\" data-id=\"51ebf719\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51e184a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"51e184a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Portrait Forbes France<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7605da8b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7605da8b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Justine Grosset, repenser la strat\u00e9gie de marque pour un luxe en mutation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6326160f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6326160f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Forbes France consacre un portrait \u00e0 mon approche du conseil strat\u00e9gique et de la direction marketing : une vision de la marque pens\u00e9e comme un syst\u00e8me, \u00e0 la crois\u00e9e de l&rsquo;identit\u00e9, de la narration et de l&rsquo;exp\u00e9rience client.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d9f9e2 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"8d9f9e2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.forbes.fr\/mediasfrance\/justine-grosset-repenser-la-strategie-de-marque-pour-un-luxe-en-mutation\/\" target=\"_blank\" portrait=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire le portrait<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3cd63d7f\" data-id=\"3cd63d7f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e6d5d6 elementor-widget elementor-widget-image\" data-id=\"4e6d5d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2160\" height=\"2700\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes.png\" class=\"attachment-full size-full wp-image-12135\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes.png 2160w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes-240x300.png 240w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes-819x1024.png 819w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes-768x960.png 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes-1229x1536.png 1229w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes-1638x2048.png 1638w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes-10x12.png 10w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes-350x438.png 350w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ea952fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ea952fa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba83c5f\" data-id=\"ba83c5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c31100 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1c31100\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Format & modalit\u00e9s<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d40f7e3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5d40f7e3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un format adapt\u00e9 \u00e0 votre rythme et vos besoins\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230ba26c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"230ba26c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16.5px; font-style: normal;\">L&rsquo;offre CMO externalis\u00e9e s&rsquo;adapte \u00e0 votre organisation et \u00e0 vos enjeux du moment. Pas de format impos\u00e9 : nous d\u00e9finissons ensemble le rythme d&rsquo;intervention le plus pertinent.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a9016 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a7a9016\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Vous \u00eates <strong>fondateur\u00b7trice d&rsquo;une maison ind\u00e9pendante<\/strong>, vous portez vous-m\u00eame les d\u00e9cisions marketing en plus de vos autres responsabilit\u00e9s. Vous avez \u00e0 pr\u00e9sent besoin d&rsquo;un regard ext\u00e9rieur exp\u00e9riment\u00e9 pour structurer votre strat\u00e9gie, cadrer vos prestataires et avancer avec coh\u00e9rence.<\/li><\/ul><ul><li>Vous \u00eates<strong> DG ou DAF d&rsquo;une maison sans CMO en poste.<\/strong> Par choix, par transition ou en attente de recrutement. Vous avez besoin d&rsquo;une direction marketing op\u00e9rationnelle qui prend en charge les arbitrages et garantit la continuit\u00e9 strat\u00e9gique pendant cette phase cl\u00e9.<\/li><\/ul><ul><li><p class=\"font-claude-response-body break-words whitespace-normal\">Vous \u00eates une <strong>marque en phase d&rsquo;internationalisation<\/strong>. Votre marque a une identit\u00e9 forte sur son march\u00e9 d&rsquo;origine, mais vous avez besoin d&rsquo;une direction marketing senior pour garantir qu&rsquo;elle se traduit au-del\u00e0 de vos fronti\u00e8res : culturellement juste, strat\u00e9giquement coh\u00e9rente, et adapt\u00e9e aux attentes des march\u00e9s internationaux sans perdre ce qui fait sa diff\u00e9rence.<\/p><\/li><li><p class=\"font-claude-response-body break-words whitespace-normal\"><strong>Vous dirigez une maison de luxe \u00e9trang\u00e8re souhaitant s&rsquo;implanter sur le march\u00e9 fran\u00e7ais ou francophone<\/strong>, j&rsquo;apporte la connaissance de terrain dont vous avez besoin : les codes culturels, les exigences \u00e9ditoriales, le r\u00e9seau et la ma\u00eetrise strat\u00e9gique qui font la diff\u00e9rence entre une marque qui s&rsquo;installe durablement et une qui passe inaper\u00e7ue. Et si votre march\u00e9 cible est ailleurs, les codes du luxe fran\u00e7ais \u2014 rigueur, retenue, profondeur narrative \u2014 restent l&rsquo;une des r\u00e9f\u00e9rences strat\u00e9giques les plus transposables qui soient. Je vous aide \u00e0 les mobiliser avec intention.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-518371e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"518371e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ea597b6\" data-id=\"ea597b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d067f7a elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d067f7a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Demi-journ\u00e9e<\/strong><\/li><\/ul><p>Id\u00e9al pour un point strat\u00e9gique ponctuel, une revue de positionnement, un encadrement de prestataires ou une d\u00e9cision \u00e0 arbitrer. Format souple, mobilisable rapidement.<\/p><ul><li><strong>Journ\u00e9e<\/strong><\/li><\/ul><p>Pour un travail de fond sur un sujet structurant : plan marketing, audit de communication, cadrage d&rsquo;un projet, atelier avec vos \u00e9quipes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-88fe97b\" data-id=\"88fe97b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aafffa8 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"aafffa8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Semaine ou mission longue<\/strong><\/li><\/ul><p>Pour un accompagnement intensif sur un projet structurant : lancement offre ou produit, repositionnement, internationalisation&#8230; Une pr\u00e9sence r\u00e9guli\u00e8re sur plusieurs semaines.<\/p><ul><li><strong>Modalit\u00e9s<\/strong> :<\/li><\/ul><p>Pr\u00e9sentiel, \u00e0 Paris ou Gen\u00e8ve, ou \u00e0 distance selon votre organisation et votre localisation. En fran\u00e7ais et\/ou en anglais.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1477712 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1477712\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-46414eb\" data-id=\"46414eb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-217a79f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"217a79f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parlons de votre projet<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41dff12 elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"41dff12\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a5623 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"25a5623\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Chaque mandat CMO commence par un \u00e9change pour comprendre votre contexte, vos enjeux et d\u00e9finir ensemble le format le plus adapt\u00e9. Faites-moi part de votre situation, je reviens vers vous personnellement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4b2ac e-grid-align-left elementor-widget__width-initial elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"8b4b2ac\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-animation-shrink elementor-repeater-item-8a2a061\" href=\"https:\/\/api.whatsapp.com\/message\/TQRA7FHKDBQLD1?autoload=1&#038;app_absent=0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Whatsapp<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f1144 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"40f1144\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/api.whatsapp.com\/message\/TQRA7FHKDBQLD1?autoload=1&#038;app_absent=0\" target=\"_blank\" page=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Me contacter par Whats'app<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dbe3742\" data-id=\"dbe3742\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8b0a5a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b8b0a5a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9servez directement votre rendez-vous<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97c5c7 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"b97c5c7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- D\u00e9but de widget en ligne Calendly -->\n<div class=\"calendly-inline-widget\" data-url=\"https:\/\/calendly.com\/justine-grosset\/rencontre?hide_gdpr_banner=1\" style=\"min-width:320px;height:700px;\"><\/div>\n<script type=\"text\/javascript\" src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" async><\/script>\n<!-- Fin de widget en ligne Calendly -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4c109b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4c109b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e9331fa\" data-id=\"7e9331fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48b16cb5 elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"48b16cb5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6409277e\" data-id=\"6409277e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-307764b8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"307764b8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">Justine Grosset<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4afeb5 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c4afeb5\" data-element_type=\"widget\" id=\"faq\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour \u00e9changer sur votre projet et recevoir un devis personnalis\u00e9, faites-moi part de votre demande via ma page contact.<\/p><p>Vous pouvez \u00e9galement consulter <a href=\"https:\/\/www.justinegrosset.com\/f-a-q\/#faq\">ici<\/a> la F.A.Q pour trouver les r\u00e9ponses aux questions que vous vous posez peut-\u00eatre d\u00e9j\u00e0.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c8e7cb elementor-shape-circle e-grid-align-left elementor-widget__width-initial elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"69c8e7cb\" data-element_type=\"widget\" id=\"socialmedia\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-shrink elementor-repeater-item-c6c00d9\" href=\"https:\/\/www.linkedin.com\/in\/justinegrossetbourbange\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-shrink elementor-repeater-item-50ee7b9\" href=\"https:\/\/www.instagram.com\/justinegrosset.b\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-animation-shrink elementor-repeater-item-8a2a061\" href=\"https:\/\/api.whatsapp.com\/message\/TQRA7FHKDBQLD1?autoload=1&#038;app_absent=0\" 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Les d\u00e9cisions strat\u00e9giques s&rsquo;accumulent, les prestataires manquent de cadrage, la coh\u00e9rence de marque se dilue dans &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.justinegrosset.com\/en\/fractional-cmo\/\"> <span class=\"screen-reader-text\">Fractional CMO<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CMO Externalis\u00e9e luxe \u2014 Direction marketing | Justine Grosset<\/title>\n<meta name=\"description\" content=\"Direction marketing externalis\u00e9e pour le luxe et l&#039;art de vivre. CMO as a service : cadrage strat\u00e9gique, plan marketing, supervision. 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