{"id":12507,"date":"2026-04-01T12:43:16","date_gmt":"2026-04-01T12:43:16","guid":{"rendered":"https:\/\/www.justinegrosset.com\/?page_id=12507"},"modified":"2026-04-01T12:57:56","modified_gmt":"2026-04-01T12:57:56","slug":"fractional-cmo","status":"publish","type":"page","link":"https:\/\/www.justinegrosset.com\/en\/fractional-cmo\/","title":{"rendered":"CMO externalis\u00e9e"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12507\" class=\"elementor elementor-12507\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-231e25f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"231e25f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee3713 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"6aee3713\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7ab79\" data-id=\"e7ab79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8811068 elementor-widget elementor-widget-spacer\" data-id=\"8811068\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ff96238\" data-id=\"6ff96238\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12bd2a09 elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"12bd2a09\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-481c1cd6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"481c1cd6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DIRECTION MARKETING EXTERNALIS\u00c9E \u2014 CMO AS A SERVICE\n\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a389e25 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6a389e25\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Votre CMO senior, quand vous en avez besoin.\u00a0<span style=\"font-size: 16.5px;\">Vous pilotez une maison de luxe ou une marque d&rsquo;art de vivre ambitieuse, mais n&rsquo;avez pas encore de directeur ou directrice marketing en poste. Les d\u00e9cisions strat\u00e9giques s&rsquo;accumulent, les prestataires manquent de cadrage, la coh\u00e9rence de marque se dilue dans l&rsquo;op\u00e9rationnel.<\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">J&rsquo;interviens \u00e0 vos c\u00f4t\u00e9s comme CMO externalis\u00e9e : une experte senior bilingue enti\u00e8rement d\u00e9di\u00e9e \u00e0 votre marque, disponible \u00e0 la demi-journ\u00e9e, \u00e0 la journ\u00e9e ou \u00e0 la semaine, depuis Paris, Gen\u00e8ve ou \u00e0 distance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529dc3f2 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"529dc3f2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/contact\/\" target=\"_blank\" page=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlons de votre projet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16115165 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16115165\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-469f7c8b\" data-id=\"469f7c8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70fb27b8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"70fb27b8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sans CMO, la strat\u00e9gie marketing se d\u00e9cide dans l'urgence\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e16a300 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4e16a300\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Une maison sans direction marketing structur\u00e9e prend ses d\u00e9cisions de communication au fil de l&rsquo;eau, en r\u00e9action aux opportunit\u00e9s, aux sollicitations des prestataires, aux urgences du moment. Le r\u00e9sultat : des actions dispers\u00e9es, une identit\u00e9 de marque qui se dilue, des investissements et un retour sur investissement difficiles \u00e0 \u00e9valuer.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Recruter un CMO \u00e0 temps plein repr\u00e9sente un engagement lourd, en temps, en co\u00fbts, en processus. Et souvent, ce n&rsquo;est pas ce dont vous avez besoin : vous avez besoin d&rsquo;une vision claire, d&rsquo;arbitrages structurants et d&rsquo;un regard exp\u00e9riment\u00e9 sur vos priorit\u00e9s.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">C&rsquo;est exactement ce que l&rsquo;offre de <strong>CMO externalis\u00e9e<\/strong> permet : acc\u00e9der \u00e0 une <strong>expertise marketing et branding de haut niveau<\/strong>, dans un <strong>format souple<\/strong> <strong>adapt\u00e9 \u00e0 votre r\u00e9alit\u00e9<\/strong> et vos <strong>priorit\u00e9s<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e70bf54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e70bf54\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-255dd72\" data-id=\"255dd72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a5367d4 elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"7a5367d4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bec211b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1bec211b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Axes d'intervention\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d12e174 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4d12e174\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">\u00c0 travers chaque d\u00e9cision, chaque contenu, chaque prise de parole : je veille \u00e0 ce que votre identit\u00e9 de marque soit respect\u00e9e et incarn\u00e9e avec coh\u00e9rence dans le discours, dans les visuels, dans les exp\u00e9riences. C&rsquo;est le fil rouge de toute intervention.<\/p><p style=\"text-align: center;\">Chaque mandat est sur mesure. Voici les dimensions sur lesquelles j&rsquo;interviens le plus fr\u00e9quemment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-155104a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"155104a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-cc3b6dc\" data-id=\"cc3b6dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5c0a2bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c0a2bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d855e54\" data-id=\"d855e54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35150bdd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"35150bdd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cadrage strat\u00e9gique &amp; positionnement<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44fd5b38 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"44fd5b38\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16.5px; font-style: normal;\">Revue de votre positionnement actuel, identification des zones de flou ou d&rsquo;incoh\u00e9rence, recalibrage de votre strat\u00e9gie de marque. J&rsquo;interviens pour poser un cadre clair avant toute activation ou pour remettre de la coh\u00e9rence dans un dispositif existant.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-041cc40\" data-id=\"041cc40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c153a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c153a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5fa518a\" data-id=\"5fa518a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffc10c1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ffc10c1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Plan marketing & priorisation des canaux<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4955902 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4955902\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16.5px; font-style: normal;\">D\u00e9finition de vos priorit\u00e9s marketing, construction d&rsquo;un plan d&rsquo;action adapt\u00e9 \u00e0 vos objectifs, votre march\u00e9 et vos ressources. Quoi dire, o\u00f9 le dire, dans quel ordre et avec quels moyens : des arbitrages concrets.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a3ba63e\" data-id=\"a3ba63e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a3611e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a3611e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e144462\" data-id=\"e144462\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b342364 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b342364\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pilotage de projets structurants<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e704a81 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e704a81\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16.5px; font-style: normal;\">Lancement d&rsquo;une nouvelle offre, refonte de site, campagne de communication, internationalisation, repositionnement : je prends en charge le pilotage des projets marketing qui n\u00e9cessitent une vision d&rsquo;ensemble et une coordination rigoureuse.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-18cd66f\" data-id=\"18cd66f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dae1529 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dae1529\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-43e039e\" data-id=\"43e039e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1998482 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1998482\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Supervision &amp; coordination<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee5d0ef elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ee5d0ef\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16.5px; font-style: normal;\">Agences, studios cr\u00e9atifs, freelances, d\u00e9veloppeurs web : je supervise et coordonne l&rsquo;ensemble de votre \u00e9cosyst\u00e8me de prestataires, en garantissant la coh\u00e9rence de marque \u00e0 chaque \u00e9tape. J&rsquo;agis en interlocutrice unique pour traduire votre vision en briefs op\u00e9rationnels et valider les livrables.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c66b812 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c66b812\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62b7c189\" data-id=\"62b7c189\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77200861 elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"77200861\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179b1bb6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"179b1bb6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'acuit\u00e9 d'un regard aff\u00fbt\u00e9 dans les plus grandes maisons<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a477e08 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3a477e08\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'exp\u00e9rience d'un CMO interne. La souplesse d'une consultante ind\u00e9pendante.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d017b9a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3d017b9a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Avant d&rsquo;exercer en <strong>ind\u00e9pendante<\/strong>, j&rsquo;ai occup\u00e9 des postes \u00e0 responsabilit\u00e9s au sein de maisons parmi les plus exigeantes du <strong>luxe mondial<\/strong>, Chanel, The Kooples, IWC Schaffhausen et Chlo\u00e9(groupe Richemont), de Paris \u00e0 l&rsquo;international.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ces environnements m&rsquo;ont inculqu\u00e9 une <strong>exigence m\u00e9thodologique<\/strong> et une <strong>rigueur organisationnelle<\/strong> que je n&rsquo;ai jamais abandonn\u00e9es : des <strong>processus clairs<\/strong>, des <strong>briefs pr\u00e9cis<\/strong>, des <strong>livrables document\u00e9s<\/strong>, une <strong>coh\u00e9rence de marque non n\u00e9gociable<\/strong> \u00e0 chaque \u00e9tape. C&rsquo;est le standard auquel je soumets chaque projet que j&rsquo;accompagne. Mais j&rsquo;ai aussi travaill\u00e9 aux c\u00f4t\u00e9s de <strong>maisons \u00e0 taille plus humaine<\/strong>, d&rsquo;<strong>entrepreneurs<\/strong> en phase de construction, d&rsquo;<strong>agences<\/strong> en recherche d&rsquo;<strong>expertise sectorielle<\/strong>. Je suis <strong>moi-m\u00eame entrepreneur<\/strong> <strong>freelance<\/strong> depuis plusieurs ann\u00e9es. Cette exp\u00e9rience m&rsquo;a appris la <strong>flexibilit\u00e9<\/strong> r\u00e9elle que requi\u00e8rent les structures ind\u00e9pendantes : adapter le niveau d&rsquo;intervention aux ressources disponibles, avancer sans \u00e9quipe d\u00e9di\u00e9e, <strong>prioriser avec discernement<\/strong> quand tout semble urgent.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">C&rsquo;est cette double lecture, <strong>rigueur des grandes maisons<\/strong>, <strong>agilit\u00e9<\/strong> du terrain ind\u00e9pendant, qui me permet d&rsquo;intervenir comme <strong>CMO externalis\u00e9e<\/strong> avec une <strong>vision \u00e0 360\u00b0<\/strong>, en garantissant \u00e0 la fois la coh\u00e9rence strat\u00e9gique de votre marque et son d\u00e9ploiement concret, quelle que soit la taille de votre organisation. Pas d&rsquo;\u00e9quipe junior sur votre dossier. Pas de rapport livr\u00e9 sans suivi. Une seule interlocutrice, enti\u00e8rement d\u00e9di\u00e9e, qui conna\u00eet votre secteur de l&rsquo;int\u00e9rieur.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a7896b7 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a7896b7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51ebf719\" data-id=\"51ebf719\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51e184a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"51e184a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Portrait Forbes France<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7605da8b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7605da8b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Justine Grosset, repenser la strat\u00e9gie de marque pour un luxe en mutation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6326160f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6326160f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Forbes France consacre un portrait \u00e0 mon approche du conseil strat\u00e9gique et de la direction marketing : une vision de la marque pens\u00e9e comme un syst\u00e8me, \u00e0 la crois\u00e9e de l&rsquo;identit\u00e9, de la narration et de l&rsquo;exp\u00e9rience client.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d9f9e2 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"8d9f9e2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.forbes.fr\/mediasfrance\/justine-grosset-repenser-la-strategie-de-marque-pour-un-luxe-en-mutation\/\" target=\"_blank\" portrait=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire le portrait<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3cd63d7f\" data-id=\"3cd63d7f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e6d5d6 elementor-widget elementor-widget-image\" data-id=\"4e6d5d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2160\" height=\"2700\" src=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes.png\" class=\"attachment-full size-full wp-image-12135\" alt=\"\" srcset=\"https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes.png 2160w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes-240x300.png 240w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes-819x1024.png 819w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes-768x960.png 768w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes-1229x1536.png 1229w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes-1638x2048.png 1638w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes-10x12.png 10w, https:\/\/www.justinegrosset.com\/wp-content\/uploads\/2026\/01\/Portrait-Forbes-350x438.png 350w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ea952fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ea952fa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba83c5f\" data-id=\"ba83c5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c31100 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1c31100\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Format & modalit\u00e9s<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d40f7e3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5d40f7e3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un format adapt\u00e9 \u00e0 votre rythme et vos besoins\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d339430 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d339430\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c6cc57b\" data-id=\"c6cc57b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-230ba26c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"230ba26c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16.5px; font-style: normal;\">L&rsquo;offre CMO externalis\u00e9e s&rsquo;adapte \u00e0 votre organisation et \u00e0 vos enjeux du moment. Pas de format impos\u00e9 : nous d\u00e9finissons ensemble le rythme d&rsquo;intervention le plus pertinent.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d020cb4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d020cb4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cette offre s'adresse \u00e0 vous si\u2026<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a9016 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a7a9016\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Vous \u00eates <strong>fondateur\u00b7trice d&rsquo;une maison ind\u00e9pendante<\/strong>, vous portez vous-m\u00eame les d\u00e9cisions marketing en plus de vos autres responsabilit\u00e9s. Vous avez \u00e0 pr\u00e9sent besoin d&rsquo;un regard ext\u00e9rieur exp\u00e9riment\u00e9 pour structurer votre strat\u00e9gie, cadrer vos prestataires et avancer avec coh\u00e9rence.<br \/><br \/><\/li><li>Vous \u00eates<strong> DG ou DAF d&rsquo;une maison sans CMO en poste.<\/strong> Par choix, par transition ou en attente de recrutement. Vous avez besoin d&rsquo;une direction marketing op\u00e9rationnelle qui prend en charge les arbitrages et garantit la continuit\u00e9 strat\u00e9gique pendant cette phase cl\u00e9.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-17c4388\" data-id=\"17c4388\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbcb9d1 elementor-widget elementor-widget-spacer\" data-id=\"fbcb9d1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d4876e7\" data-id=\"d4876e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-719a1bd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"719a1bd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3 formats :<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d067f7a elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d067f7a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Demi-journ\u00e9e<\/strong><\/li><\/ul><p>Id\u00e9al pour un point strat\u00e9gique ponctuel, une revue de positionnement, un encadrement de prestataires ou une d\u00e9cision \u00e0 arbitrer. Format souple, mobilisable rapidement.<\/p><ul><li><strong>Journ\u00e9e<\/strong><\/li><\/ul><p>Pour un travail de fond sur un sujet structurant : plan marketing, audit de communication, cadrage d&rsquo;un projet, atelier avec vos \u00e9quipes.<\/p><ul><li><strong>Semaine ou mission longue<\/strong><\/li><\/ul><p>Pour un accompagnement intensif sur un projet structurant : lancement offre ou produit, repositionnement, internationalisation&#8230; Une pr\u00e9sence r\u00e9guli\u00e8re sur plusieurs semaines.<\/p><ul><li><strong>Modalit\u00e9s<\/strong> :<\/li><\/ul><p>Pr\u00e9sentiel, \u00e0 Paris ou Gen\u00e8ve, ou \u00e0 distance selon votre organisation et votre localisation. En fran\u00e7ais et\/ou en anglais.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1477712 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1477712\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-46414eb\" data-id=\"46414eb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-217a79f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"217a79f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parlons de votre projet<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41dff12 elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"41dff12\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a5623 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"25a5623\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Chaque mandat CMO commence par un \u00e9change pour comprendre votre contexte, vos enjeux et d\u00e9finir ensemble le format le plus adapt\u00e9. Faites-moi part de votre situation, je reviens vers vous personnellement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4b2ac e-grid-align-left elementor-widget__width-initial elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"8b4b2ac\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-animation-shrink elementor-repeater-item-8a2a061\" href=\"https:\/\/api.whatsapp.com\/message\/TQRA7FHKDBQLD1?autoload=1&#038;app_absent=0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Whatsapp<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f1144 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"40f1144\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/api.whatsapp.com\/message\/TQRA7FHKDBQLD1?autoload=1&#038;app_absent=0\" target=\"_blank\" page=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Me contacter par Whats'app<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dbe3742\" data-id=\"dbe3742\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8b0a5a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b8b0a5a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9servez directement votre rendez-vous<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97c5c7 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"b97c5c7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- D\u00e9but de widget en ligne Calendly -->\n<div class=\"calendly-inline-widget\" data-url=\"https:\/\/calendly.com\/justine-grosset\/rencontre?hide_gdpr_banner=1\" style=\"min-width:320px;height:700px;\"><\/div>\n<script type=\"text\/javascript\" src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" async><\/script>\n<!-- Fin de widget en ligne Calendly -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4c109b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4c109b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e9331fa\" data-id=\"7e9331fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48b16cb5 elementor-invisible elementor-widget elementor-widget-spacer\" data-id=\"48b16cb5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6409277e\" data-id=\"6409277e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-307764b8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"307764b8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">Justine Grosset<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4afeb5 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c4afeb5\" data-element_type=\"widget\" id=\"faq\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour \u00e9changer sur votre projet et recevoir un devis personnalis\u00e9, faites-moi part de votre demande via ma page contact.<\/p><p>Vous pouvez \u00e9galement consulter <a href=\"https:\/\/www.justinegrosset.com\/f-a-q\/#faq\">ici<\/a> la F.A.Q pour trouver les r\u00e9ponses aux questions que vous vous posez peut-\u00eatre d\u00e9j\u00e0.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c8e7cb elementor-shape-circle e-grid-align-left elementor-widget__width-initial elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"69c8e7cb\" data-element_type=\"widget\" id=\"socialmedia\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-shrink elementor-repeater-item-c6c00d9\" href=\"https:\/\/www.linkedin.com\/in\/justinegrossetbourbange\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-shrink elementor-repeater-item-50ee7b9\" href=\"https:\/\/www.instagram.com\/justinegrosset.b\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-animation-shrink elementor-repeater-item-8a2a061\" href=\"https:\/\/api.whatsapp.com\/message\/TQRA7FHKDBQLD1?autoload=1&#038;app_absent=0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Whatsapp<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58930263 elementor-align-left elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-button\" data-id=\"58930263\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/www.justinegrosset.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DIRECTION MARKETING EXTERNALIS\u00c9E \u2014 CMO AS A SERVICE Votre CMO senior, quand vous en avez besoin.\u00a0Vous pilotez une maison de luxe ou une marque d&rsquo;art de vivre ambitieuse, mais n&rsquo;avez pas encore de directeur ou directrice marketing en poste. Les d\u00e9cisions strat\u00e9giques s&rsquo;accumulent, les prestataires manquent de cadrage, la coh\u00e9rence de marque se dilue dans &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.justinegrosset.com\/en\/fractional-cmo\/\"> <span class=\"screen-reader-text\">CMO externalis\u00e9e<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CMO Externalis\u00e9e luxe \u2014 Direction marketing | Justine Grosset<\/title>\n<meta name=\"description\" content=\"Direction marketing externalis\u00e9e pour le luxe et l&#039;art de vivre. CMO as a service : cadrage strat\u00e9gique, plan marketing, supervision. Paris &amp; International.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justinegrosset.com\/en\/fractional-cmo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMO Externalis\u00e9e luxe \u2014 Direction marketing | Justine Grosset\" \/>\n<meta property=\"og:description\" content=\"Direction marketing externalis\u00e9e pour le luxe et l&#039;art de vivre. CMO as a service : cadrage strat\u00e9gique, plan marketing, supervision. 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