Brand anniversaries: how do luxury brands transform their heritage into a strategy for the future? Luxury is unique in that it is not afraid of time: it celebrates it. Behind the mentions since or est. under the logos, a brand's anniversary is more than just a date. It's a manifesto ...
The impact of collabs in luxury: 5 points to know 1. What is a collab? Collaboration, ubiquitous in luxury marketing, is based on the association of creative entities to co-create a product, or more rarely a service. It can involve brands joining forces, but also a partnership with an artist or a ...
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