Brand anniversaries: how do luxury brands transform their heritage into a strategy for the future? Luxury is unique in that it is not afraid of time: it celebrates it. Behind the mentions since or est. under the logos, a brand's anniversary is more than just a date. It's a manifesto ...
The impact of collabs in luxury: 5 points to know 1. What is a collab? Collaboration, ubiquitous in luxury marketing, is based on the association of creative entities to co-create a product, or more rarely a service. It can involve brands joining forces, but also a partnership with an artist or a ...
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Measuring the impact and performance of your marketing strategy: my advice for emerging brands and independent entrepreneurs Independent entrepreneurs and emerging brands often lack the hindsight to determine the effectiveness of their marketing and communications actions. Yet measuring performance for a more effective marketing strategy is both possible and essential. Well-established brands ...
My tips for building your brand platform 1 - Define your positioning Entrepreneurship is an ecosystem. Even though I'm guessing you're dying to work on your identity and what makes you different, I always start a brand platform by defining your positioning and benchmarking the competition. Then I ...
Construire votre plateforme de marque : définir votre positionnement Read More »
