La Ligne — Luxe · Stratégie #01 MARS 2026 par Justine Grosset Le luxe ne se possède plus. Il s’orchestre. Mars a posé des mots sur quelque chose que beaucoup de marques ressentent sans savoir encore le formuler. Les données Bain & Co citées par NellyRodi sont sans appel : depuis 2023, seules les …
Luxe · Stratégie #01 · Mars 2026 Read More »
Brand anniversaries: how do luxury brands transform their heritage into a strategy for the future? Luxury is unique in that it is not afraid of time: it celebrates it. Behind the mentions since or est. under the logos, a brand's anniversary is more than just a date. It's a manifesto ...
The impact of collabs in luxury: 5 points to know 1. What is a collab? Collaboration, ubiquitous in luxury marketing, is based on the association of creative entities to co-create a product, or more rarely a service. It can involve brands joining forces, but also a partnership with an artist or a ...
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Luxury & hospitality: a fast-accelerating hybridization The opening of prestigious restaurants and hotels, designer cocktails and patisseries: luxury has never been more at home in its «home» appellation. As lifestyle propositions, luxury is expanding its territory, breaking away from its usual showcases and combining a new way of life with ...
Rooted and Committed Gastronomy Cooking in resonance with the tempo of nature As a prelude to this reading, I suggest you discover the first and second parts of this article, which place gastronomy in its cultural, societal and artistic context. Authenticity on the menu If ...
Une Gastronomie Enracinée et Engagée – Cuisiner en Résonance avec le Tempo de la Nature Read More »
