Marketing strategy & communication consultant
Clarify and elevate your brand
In a demanding and saturated market, the brand strength to the clear positioningto consistency and theuniqueness of its discourse and storytelling and the rightness of its actions. Freelance marketing consultant, from Paris and Geneva, I support brands and entrepreneurs in the luxury and the’French and international art de vivre at every stage of their marketing strategy and branding.
From defining your brand DNA and building a solid brand platform to rolling out your omnichannel communication, I help you craft a powerful and authentic marketing and communication strategy.
A unique blend of strategic insight, narrative sensitivity, and a client-centric vision shapes my approach.
Why clarifying your branding brings visibility and credibility?
A strong brand is not just about offering a great product or service. Real success comes from a clear brand vision, an assertive positioning, and a unique, consistent brand story — the foundations of effective and sustainable growth. Partnering with an experienced freelance brand strategy consultant allows you to step back, structure your ideas, and build a solid brand strategy that aligns every action with your brand identity and long-term goals. It’s also a powerful way to save time and gain focus: you move forward faster, with a tailored methodology, strategic guidance, and practical tools — so you can fully dedicate yourself to your core expertise!
When should you invest in a branding strategy to stand out from the crowd?
Whether you're at the stage of a brand launch, a repositioning (rebranding), or a phase of growth and expansion, taking the time to define or update your marketing strategy is a key growth driver. A clear marketing strategy, brand platform, or communication plan becomes essential when: – creating a brand or launching a new product – undergoing a rebrand or redesigning your visual identity or website – feeling a lack of coherence or distinctiveness in your brand messaging – wanting to clarify and professionalize your story across different external audiences (investors, partners, distributors, media, etc.). By aligning your brand positioning, narrative, and communication tools, you ensure consistency and impact at every touchpoint.
How I help you build a strong, authentic brand strategy
Because an effective strategy always starts with a clear vision, I support you at every key stage of your brand development — from defining your brand DNA and building your brand platform to the concrete activation of your communication strategy. My tailor-made, cross-disciplinary approach combines strategic thinking, market insights, content creation, and action plans designed to fit your reality and your objectives.
Whether I'm creating a brand platform, developing an action plan to improve the customer experience at the point of sale, or speaking at schools and companies to raise awareness of powerful, authentic marketing, I'm driven by the same passion. Each strategy is designed to meet sectoral and geographical challenges (independent brands based in Paris or Geneva, DNVB, international luxury players)...
Brand platform
A well-crafted brand platform is the cornerstone of any lasting brand strategy. It brings together a shared vision, an inspiring mission, authentic values, and a distinctive tone of voice. Together, we define your brand narrative, refine your storytelling, and structure your lexical territory and tone of voice to ensure that every message you share is consistent, meaningful, and aligned with what truly drives you.
Marketing strategy & communication plan
In a landscape where channels multiply and messages diversify, it can be challenging to focus. I help you set clear priorities and build a structured action plan, tailored to your goals, market, and resources. Every lever of your omnichannel strategy is thoughtfully chosen to support your brand image, commercial growth, and visibility.
Website creation
Your website is far more than a digital business card — it is a strategic tool that embodies your brand identity, amplifies your message, and fuels your growth. I support you through every stage of your website project, whether it’s a new build or a redesign — from site architecture to content writing — with a strong focus on user experience, SEO optimization, and full alignment with your brand platform.
Let’s take your brand strategy to the next level!
Whether you’re looking to define your brand platform, launch a rebranding project, build a communication plan, or create your website and e-commerce store — let’s talk about your goals and ambitions.
Branding Consultant
Brand Platform
What is the purpose of a brand platform? To clarify your brand DNA, assert your unique positioning, and lay the foundations of your strategy.
Behind every strong brand lies a clear vision, a well-defined mission, and a consistent brand story. Yet, finding the right words to express what truly sets you apart — and ensuring your messaging stays aligned across every channel and touchpoint — is not always easy. A brand platform helps you articulate your brand essence, shape your brand narrative, and anchor your positioning to communicate with clarity, consistency, and impact.
A brand platform is a strategic framework that defines the core elements of your brand identity: purpose, mission, vision, values, personality, tone of voice, storytelling, and lexical territory. This essential tool acts as a compass, helping you make the right choices, shape a meaningful content strategy, and inspire your partners and teams. The result? A strong, consistent, and recognizable brand image that stands out and resonates across all communication touchpoints.
As a brand strategy consultant, I help brands and entrepreneurs bring clarity, coherence, and impact to their projects — always with a tailored approach.
1 goal — 3 ways to get there
Your turnkey brand platform
As an experienced brand strategist, I create your brand platform and deliver it fully ready to use. Together, we define the foundations of your brand identity, pinpoint your unique positioning in the market, and highlight the key elements of your brand storytelling.
The most comprehensive marketing class available
ÉCLORE is your brand strategy training program, designed to help you build your own brand platform, independently or with mentoring — no need to hire a brand identity consultant. With over 3 hours of video content, enriched with practical examples and expert advice, the program guides you step by step through what makes a strong brand. You’ll benefit from templates, an illustrated workbook, guided exercises, and the option of personalized mentoring to help you confidently shape your own brand platform, whatever your industry or level of marketing experience.
À la carte marketing modules
Already have some of your brand identity in place and looking to go further? Each thematic branding module gives you access to my insights and methodology on a specific topic. Whether you need to refine your brand positioning, define your brand values, clarify your mission, or craft your tone of voice — these modules will give you the tools and confidence to move forward. Visit the online shop and download the branding toolkit that suits your needs!
Marketing & Communication Consultant
Marketing Plan & Omnichannel Communication Strategy
Working with a brand strategy consultant means building a clear roadmap and activating the right communication channels to support your brand’s growth.
In a market saturated with messages, an effective marketing strategy isn’t about doing more — it’s about doing what truly matters. It’s a question of coherence, prioritization, and precision: choosing the right levers, at the right time, based on your goals and resources.
As a freelance marketing consultant, I support luxury brands and art de vivre entrepreneurs in defining their brand strategy and marketing roadmap. My role spans from early-stage strategic thinking to the design of an actionable communication plan, right through to its operational rollout, including content creation through copywriting. My 360° approach bridges long-term vision with short-term activation, always within a consistent omnichannel strategy. Whether through brand content, social media, website, press relations, newsletters, influencer marketing, or events — each lever is thoughtfully selected to serve your brand image, fuel your business development, and highlight what makes you unique.
Digital strategy roll-out
Website Creation
A marketing consultant can help transform your website into a powerful and lasting asset, fully aligned with your brand strategy.
Alongside social media, your website is often the first point of contact with your clients and partners. It should reflect your brand positioning, convey your brand story, present your products and services, and strengthen your customer relationship.
Whether you’re building a new site or updating an existing one, this is a strategic process. It involves defining a clear site architecture, enhancing the user journey, and creating relevant, engaging content — while ensuring a polished visual experience and addressing key technical aspects (SEO optimization, online store integration, and responsive design). I support you in the global thinking around your website — whether it’s a Shopify e-commerce site or a corporate showcase website — to make it a true driver of your visibility, credibility, and success.
I support you in the global thinking around your website — whether it’s a Shopify e-commerce site or a corporate showcase website — to make it a true driver of your visibility, credibility, and success.
Freelance Marketing & Communication Consultant
Justine Grosset
I began my career in the luxury industry, both in France and internationally, working for some of the world’s most renowned fashion and fine watchmaking & jewelry brands. First as a product manager (Chanel), then as global director of training & client experience (Richemont Group). Today, as an independent luxury brand consultant, I support entrepreneurs and brands at every stage of their brand strategy and marketing communication. My approach reflects both my professional background and my personal vision. My strength? The unique ability to combine strategic brand positioning with storytelling.
My expertise and my curiosity for all the forms taken by the luxury and theart of living I'm always on the lookout for new ways to enrich my customers’ projects. Observational skills, an analytical mind and narrative expertise enable me to’orchestrating the creation and redesign of memorable brands issuing a impeccable customer experience from Paris to Geneva, London or New York.
FAQ
What's the difference between brand identity and marketing strategy?
The brand identity (which I formalize for you in the brand platform) defines who you are: your values, your vision, your tone... The marketing strategy, on the other hand, translates this enduring identity into concrete actions to reach your audiences and develop your reputation over the longer or shorter term. An omnichannel communications plan is one of the key elements of a good marketing and communications strategy.
When should you rework your branding?
Rebranding is often necessary at a key stage: the launch of a new product or service offering, internationalization, a merger, or simply to modernize a brand image that no longer suits you. It's a strategic moment to reinforce the coherence and visibility of your brand identity. I've noticed that the 2 to 3 year mark is accompanied by a professionalization of the company's image.ew independent brands and the need for support from a luxury marketing professional.
Is branding just for the big houses?
Absolutely not. Young independent brands, freelance entrepreneurs and established houses alike can all benefit from a solid brand strategy. For the youngest, like DNVB, it's a founding foundation. For others, such as the historic luxury houses, the marketing is a way of reinforcing their heritage and staying relevant in a changing market. Branding and marketing are not limited to the luxury sector.
