Marketing strategy & communication consultant
Clarify and elevate your brand
Dans un marché exigeant et saturé, la force d’une marque tient à la clarté de son positionnementto cohérence and theunicité de son discours et storytelling et à la justesse de ses actions. Consultante marketing freelance, j’accompagne depuis Paris et Genève les marques et entrepreneurs du luxe and de l’art de vivre français et international à chaque étape de leur stratégie marketing et branding.
From defining your brand DNA and building a solid brand platform to rolling out your omnichannel communication, I help you craft a powerful and authentic marketing and communication strategy.
A unique blend of strategic insight, narrative sensitivity, and a client-centric vision shapes my approach.
Pourquoi clarifier votre branding marketing apporte visibilité et crédibilité ?
A strong brand is not just about offering a great product or service. Real success comes from a clear brand vision, an assertive positioning, and a unique, consistent brand story — the foundations of effective and sustainable growth. Partnering with an experienced freelance brand strategy consultant allows you to step back, structure your ideas, and build a solid brand strategy that aligns every action with your brand identity and long-term goals. It’s also a powerful way to save time and gain focus: you move forward faster, with a tailored methodology, strategic guidance, and practical tools — so you can fully dedicate yourself to your core expertise!
Quand investir dans une stratégie de marque pour se différencier ?
Whether you're at the stage of a brand launch, a repositioning (rebranding), or a phase of growth and expansion, taking the time to define or update your marketing strategy is a key growth driver. A clear marketing strategy, brand platform, or communication plan becomes essential when: – creating a brand or launching a new product – undergoing a rebrand or redesigning your visual identity or website – feeling a lack of coherence or distinctiveness in your brand messaging – wanting to clarify and professionalize your story across different external audiences (investors, partners, distributors, media, etc.). By aligning your brand positioning, narrative, and communication tools, you ensure consistency and impact at every touchpoint.
Comment je vous aide à bâtir une stratégie de marque forte et authentique
Because an effective strategy always starts with a clear vision, I support you at every key stage of your brand development — from defining your brand DNA and building your brand platform to the concrete activation of your communication strategy. My tailor-made, cross-disciplinary approach combines strategic thinking, market insights, content creation, and action plans designed to fit your reality and your objectives.
Que je crée une brand platform, mette au point un plan d’action pour améliorer l’expérience client en point de vente ou intervienne en école et entreprise pour sensibiliser sur un marketing puissant et authentique : la même passion m’anime. Chaque stratégie est conçue pour répondre à des enjeux sectoriels et géographiques (marques indépendantes basées à Paris ou Genève, DNVB, acteurs du luxe international)…
Brand platform
A well-crafted brand platform is the cornerstone of any lasting brand strategy. It brings together a shared vision, an inspiring mission, authentic values, and a distinctive tone of voice. Together, we define your brand narrative, refine your storytelling, and structure your lexical territory and tone of voice to ensure that every message you share is consistent, meaningful, and aligned with what truly drives you.
Marketing strategy & communication plan
In a landscape where channels multiply and messages diversify, it can be challenging to focus. I help you set clear priorities and build a structured action plan, tailored to your goals, market, and resources. Every lever of your omnichannel strategy is thoughtfully chosen to support your brand image, commercial growth, and visibility.
Website creation
Your website is far more than a digital business card — it is a strategic tool that embodies your brand identity, amplifies your message, and fuels your growth. I support you through every stage of your website project, whether it’s a new build or a redesign — from site architecture to content writing — with a strong focus on user experience, SEO optimization, and full alignment with your brand platform.
Let’s take your brand strategy to the next level!
Whether you’re looking to define your brand platform, launch a rebranding project, build a communication plan, or create your website and e-commerce store — let’s talk about your goals and ambitions.
Branding Consultant
Brand Platform
What is the purpose of a brand platform? To clarify your brand DNA, assert your unique positioning, and lay the foundations of your strategy.
Behind every strong brand lies a clear vision, a well-defined mission, and a consistent brand story. Yet, finding the right words to express what truly sets you apart — and ensuring your messaging stays aligned across every channel and touchpoint — is not always easy. A brand platform helps you articulate your brand essence, shape your brand narrative, and anchor your positioning to communicate with clarity, consistency, and impact.
A brand platform is a strategic framework that defines the core elements of your brand identity: purpose, mission, vision, values, personality, tone of voice, storytelling, and lexical territory. This essential tool acts as a compass, helping you make the right choices, shape a meaningful content strategy, and inspire your partners and teams. The result? A strong, consistent, and recognizable brand image that stands out and resonates across all communication touchpoints.
As a brand strategy consultant, I help brands and entrepreneurs bring clarity, coherence, and impact to their projects — always with a tailored approach.
1 goal — 3 ways to get there
Your turnkey brand platform
As an experienced brand strategist, I create your brand platform and deliver it fully ready to use. Together, we define the foundations of your brand identity, pinpoint your unique positioning in the market, and highlight the key elements of your brand storytelling.
The most comprehensive marketing class available
ÉCLORE is your brand strategy training program, designed to help you build your own brand platform, independently or with mentoring — no need to hire a brand identity consultant. With over 3 hours of video content, enriched with practical examples and expert advice, the program guides you step by step through what makes a strong brand. You’ll benefit from templates, an illustrated workbook, guided exercises, and the option of personalized mentoring to help you confidently shape your own brand platform, whatever your industry or level of marketing experience.
À la carte marketing modules
Already have some of your brand identity in place and looking to go further? Each thematic branding module gives you access to my insights and methodology on a specific topic. Whether you need to refine your brand positioning, define your brand values, clarify your mission, or craft your tone of voice — these modules will give you the tools and confidence to move forward. Visit the online shop and download the branding toolkit that suits your needs!
Marketing & Communication Consultant
Marketing Plan & Omnichannel Communication Strategy
Working with a brand strategy consultant means building a clear roadmap and activating the right communication channels to support your brand’s growth.
In a market saturated with messages, an effective marketing strategy isn’t about doing more — it’s about doing what truly matters. It’s a question of coherence, prioritization, and precision: choosing the right levers, at the right time, based on your goals and resources.
As a freelance marketing consultant, I support luxury brands and art de vivre entrepreneurs in defining their brand strategy and marketing roadmap. My role spans from early-stage strategic thinking to the design of an actionable communication plan, right through to its operational rollout, including content creation through copywriting. My 360° approach bridges long-term vision with short-term activation, always within a consistent omnichannel strategy. Whether through brand content, social media, website, press relations, newsletters, influencer marketing, or events — each lever is thoughtfully selected to serve your brand image, fuel your business development, and highlight what makes you unique.
Digital strategy roll-out
Website Creation
A marketing consultant can help transform your website into a powerful and lasting asset, fully aligned with your brand strategy.
Alongside social media, your website is often the first point of contact with your clients and partners. It should reflect your brand positioning, convey your brand story, present your products and services, and strengthen your customer relationship.
Whether you’re building a new site or updating an existing one, this is a strategic process. It involves defining a clear site architecture, enhancing the user journey, and creating relevant, engaging content — while ensuring a polished visual experience and addressing key technical aspects (SEO optimization, online store integration, and responsive design). I support you in the global thinking around your website — whether it’s a Shopify e-commerce site or a corporate showcase website — to make it a true driver of your visibility, credibility, and success.
I support you in the global thinking around your website — whether it’s a Shopify e-commerce site or a corporate showcase website — to make it a true driver of your visibility, credibility, and success.
Freelance Marketing & Communication Consultant
Justine Grosset
I began my career in the luxury industry, both in France and internationally, working for some of the world’s most renowned fashion and fine watchmaking & jewelry brands. First as a product manager (Chanel), then as global director of training & client experience (Richemont Group). Today, as an independent luxury brand consultant, I support entrepreneurs and brands at every stage of their brand strategy and marketing communication. My approach reflects both my professional background and my personal vision. My strength? The unique ability to combine strategic brand positioning with storytelling.
Mon expertise et ma curiosité pour toutes les formes prises par le luxe and theart de vivre nourrissent mon approche et enrichissent les projets de mes client·es. Sens de l’observation, esprit d’analyse et expertise narrative me permettent d’orchestrer la création et refonte de marques mémorables délivrant une expérience client irréprochable de Paris à Genève, Londres ou New York.
FAQ
Quelle est la différence entre identité de marque et stratégie marketing ?
L’identité de marque (que je formalise pour vous dans la plateforme de marque) définit qui vous êtes : vos valeurs, votre vision, votre ton… La stratégie marketing, elle, traduit cette identité pérenne en actions concrètes pour atteindre vos publics et développer votre notoriété à plus ou moins long terme. Un plan de communication omnicanal fait partie des éléments fondateurs d’une bonne stratégie marketing et communication.
Quand est-il préférable de retravailler son branding ?
Un repositionnement de marque (rebranding) est souvent nécessaire lors d’une étape clé : lancement d’une nouvelle offre de services ou produits, internationalisation, fusion, ou tout simplement pour moderniser une image de marque qui ne vous correspond plus. C’est un moment stratégique pour renforcer la cohérence et la visibilité de votre identité de marque. Je remarque que le cap des 2 à 3 ans s’accompagne d’une professionnalisation des jeunes marques indépendantes et du besoin de se faire accompagner par une professionnelle du marketing du luxe.
Le branding est-il réservé aux grandes maisons ?
Absolument pas. Les jeunes marques indépendantes, les entrepreneurs freelances comme les maisons établies peuvent tous bénéficier d’une stratégie de marque solide. Pour les plus jeunes, comme les DNVB, c’est un socle fondateur. Pour les autres, comme les maisons historiques du luxe, le marketing est un moyen de renforcer leur héritage et de rester pertinentes dans un marché en évolution. Branding et marketing ne se limitent d’ailleurs pas au secteur du luxe.