La ligne numérotée | Souliers Luxe
Françoise and Charlotte entrusted me with the creation of their blog content, aiming to convey their brand values rooted in creativity and excellence. The founders commissioned me to write blog articles exploring topics close to their hearts, such as showcasing artisanal craftsmanship, the conscious use of leather, and their CSR commitments. Given the brand’s discerning international clientele, we established an editorial strategy that professionally communicates the Maison's warm spirit in both French and English.
Françoise et Charlotte ont fait appel à moi pour transmettre sur leur site internet les valeurs de leur marque qui met à l’honneur la création et l’excellence. Les fondatrices de la maison m’ont commandé la rédaction d’articles de blog pour prendre la parole sur des sujets qui leur sont chers tels que la valorisation des savoir-faire artisanaux, l’utilisation consciente du cuir ou leurs engagements RSE. La clientèle pointue de la maison étant internationale, nous avons défini une ligne éditoriale transmettant avec professionnalisme l’esprit chaleureux de la maison en français comme en anglais.
- Insights on the brand's narrative identity and editorial tone
- Thematic research
- Conception – rédaction for SEO blog articles
- 2 Versions : French version & English
Press Articles & Blog Posts
In-depth research on the footwear sector, craftsmanship, and leather industry, aligned with the chosen angle for the luxury brand’s journal articles.
Conceptualization and writing of 1,000-word blog articles optimized for SEO, based on key keywords identified in advance.
Initial writing in French, followed by translation and adaptation into English (UK English).
Creation of meta descriptions and meta titles for both languages to enhance search engine visibility.
Selection of visuals to illustrate the articles, ensuring alignment with the brand’s image.
I. Leather: The Soul of La Ligne Numérotée
This article invites readers to explore the natural properties of leather—its texture, resilience, and inimitable aesthetic. It also highlights the traditional craftsmanship and passion of the Italian leather artisans who bring the luxury brand’s vision to life.
II. Leather: A Natural Material Elevated by Human Craftsmanship
This blog post contextualizes the thoughtful use of leather within the industry.
It provides a concise and transparent overview of tanning processes, relevant regulations, leather alternatives and biomaterials, as well as circular economy practices like upcycling.
III. CSR: A Matter of Common Sense
This article offers an honest perspective on the brand’s commitments to timeless, artisanal leather creations and a more human approach to fashion. It reflects the footwear label's values in promoting responsible and thoughtful practices.