"Me, Myself & My Dressing" Book Ghost Writing
Ljubinka is a personal stylist based in Switzerland, in the Lausanne region. She advises and supports her female clients in expressing their style and personality through fashion.
Her image consulting services and empathetic expertise help every woman enhance her appearance, regain self-confidence, and achieve both personal and professional goals.
Guidance and project management, including introductions to relevant partners (illustrator)
Expert in stylistic and colorimetry, the personal shopper wanted to share her vision and method for self-discovery through the transformative power of fashion with a broader audience. Known for her signature approach to creating a versatile and minimalist capsule wardrobe, it was only natural for this concept to become the core of her book.
To bring her project to life, I enhanced the initial drafts to craft a comprehensive guide that reflects her personality. An additional activity leaflet was developed to make the book an immersive, engaging, and transformative experience.
- Structure and outline for the book (200 pages) and its leaflet (50 pages)
- Conseils and suivi du projet, mise en relation avec d’autres partenaires
- Thematic research
- Copywriting
- Proofreading and revisions
Book Structure & Identity
Each chapter begins with an evocative title, followed by a concise introduction. Subheadings, well-structured paragraphs, quotes, and the use of numbered lists or bullet points all contribute to making this fashion guide both captivating and actionable.
To create a warm and inviting atmosphere, we envisioned 21 "rendezvous" — intimate moments for readers to fall back in love with themselves and their image. This romantic metaphor, woven through the language and chapter titles of the 200-page book, underscores its unique character and engaging tone.
To ensure a smooth reading experience and practical application of the advice shared, I paid meticulous attention to detail.
Chaque chapitre est un rendez-vous au titre évocateur suivi d’un chapô concis. Sous-titres, structuration du texte en plusieurs paragraphes, citations et emploi de listes numérotées ou bullet points font de ce guide un captivant page turner !
So much more than pages
To complement the fashion guide and help each reader apply Ljubinka’s expert advice to their own wardrobe, we created a supplemental activity book.
This illustrated workbook, structured to mirror the book’s chapters, offers a more interactive and introspective approach to fashion. Cross-references are seamlessly integrated throughout the main book, guiding readers to specific pages in the supplement for deeper engagement.
Packed with games, prompts, quizzes, and style tips, these 46 pages invite readers to actively engage with their style journey. To enhance the experience, Ljubinka curated a playlist, accessible via a QR code, setting the perfect rhythm for this transformative exploration.
A draft turned into a table book
Designed by a graphic designer, brought to life by an illustrator and a professional photographer, and finally printed by a Swiss publisher, this textured-paper book is a true decorative piece for any living room or library.
Carefully chosen colors, creative layout effects, playful sketches, diagrams, and feminine illustrations highlight the text I crafted for Ljubinka’s book.
Available on my client’s website, in select bookstores, pop-ups, and concept stores, Me, Myself & My Dressing stands as a beautiful testament to feminine success and empowerment through style!
A successful book launch
To support my client from the inception of her project to the book’s release, I provided meticulous proofreading of the text and assisted her in orchestrating a strategic book launch.
I designed and wrote a dedicated landing page for preorders and wrote blog posts for her online journal, enabling the book to sell even before its official release!